GEN C: Authenticating Content in the Generative AI Era With Vivendi’s Fabien Aufrechter

In this episode of “Gen C”, VP of Vivendi, Fabien Aufrechter, discusses how a major media conglomerate is embracing Web3 and generative AI for content authentication, tokenization and more.

Sam interviews Fabien Aufrechter, VP at Vivendi, about the company's initiatives around Web3 and generative AI. They discuss using NFTs and blockchain for content provenance and fighting misinformation, tokenizing media for decentralized CRMs and the opportunities and risks that generative AI presents for creative industries. Fabien also shares his unique perspective as the mayor of a French town, Verneuil-sur-Seine.

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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by Jared Schwartz and produced by Uyen Truong, with additional production assistance from Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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