Werk It: The Podcast

In the ever-expanding podcast universe, there are SO many tools that you can use to find and grow your audience. NPR’s Mathilde Piard shares insights won from helping grow their podcasts and tactics for finding new ears that can work for indies and network shows alike. Hosted by Dessa, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors for Werk It 2019 include Luminary, Spotify, Spreaker, Acast, Himalaya, and the Women’s Foundation of California.You can find more information at werkitfestival.com.

There are a lot of reasons why Man in the Window wasn’t an easy show to make. It is about a serial rapist and murderer in California. There were tons of characters and thousands of documents to sift through. And the main character was “Society” with a capital S. LA Times Investigative Reporter Paige St. John and senior producer and editor Karen Lowe explain how this unwieldy print journalism project became a compelling hit podcast that pushes the boundaries of the true crime genre. Hosted by Dessa, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors for Werk It 2019 include Luminary, Spotify, Spreaker, Acast, Himalaya, and the Women’s Foundation of California. You can find more information at werkitfestival.com. 

Diosa Femme and Mala Muñoz have used their podcast Locatora Radio to create community in East LA. They explain how to take a podcast out of the studio and into real life and why it’s well worth doing with your listeners. Diosa and Mala’s podcast is about creating a safe space for survivors of sexual assault, so they’ll mention that in this episode. Hosted by Dessa, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors for Werk It 2019 include Luminary, Spotify, Spreaker, Acast, Himalaya, and the Women’s Foundation of California. You can find more information at werkitfestival.com.

If we can agree that it’s imperative to identify a target audience before making a new podcast, why do things still get so fuzzy when we talk about reaching “diverse” audiences? Cristina Kim, producer of Truth Be Told; Tonya Mosley, host of Truth Be Told and co-host of Here & Now; Kameel Stanley, Senior Producer of The City; and Berry Syk, the creator of Podcasts in Color have experiences that span decades, coasts, cultures and mediums. Their candid conversation is filled with lessons learned and strategies to intentionally make podcasts for and by people of color. Hosted by Dessa, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors for Werk It 2019 include Luminary, Spotify, Spreaker, Acast, Himalaya, and the Women’s Foundation of California. You can find more information at werkitfestival.com.

Avery Trufelman, producer of 99% Invisible and host of Articles of Interest and Nice Try! endeavors to answer the age old question: Where do you get your ideas from? What comes next after you have an idea and feel that buzzy spark? Avery breaks down how one of her favorite episodes of 99% Invisible, “The Pool and the Stream”, came to be plus all the twists and turns along the way. Hosted by Dessa, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors for Werk It 2019 include Luminary, Spotify, Spreaker, Acast, Himalaya, and the Women’s Foundation of California. You can find more information at werkitfestival.com. 

Death, Sex & Money is a podcast that delves into the things that people think about a lot, and need to talk about more. Host and managing editor Anna Sale and producers Anabel Bacon and Katie Bishop explain how they get not just their guests but their listeners to open up to them about tricky topics -- and how those listener-driven episodes create community. Hosted by Dessa, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors for Werk It 2019 include Luminary, Spotify, Spreaker, Acast, Himalaya, and the Women’s Foundation of California. You can find more information at werkitfestival.com.

Getting your foot in the door can be hard. For a person of color, it can be even harder. Producers Keisha “TK” Dutes and Gabrielle Horton explain how they’ve helped each other throughout their careers - from putting each other up for jobs to a well-timed pep talk or a reality check - in a trickle-up conversation about how we build supportive community and create new blueprints for leveling up. Hosted by Dessa, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors for Werk It 2019 include Luminary, Spotify, Spreaker, Acast, Himalaya, and the Women’s Foundation of California. You can find more information at werkitfestival.com.

One in four American adults is disabled. Bri M., host and executive producer of Power Not Pity, shares ideas on how we can make our podcasts accessible and tell stories that don’t reduce people with disabilities to being one-dimensional sources of inspiration. Hosted by Dessa, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors for Werk It 2019 include Luminary, Spotify, Spreaker, Acast, Himalaya, and the Women’s Foundation of California. You can find more information at werkitfestival.com.

As the podcasting industry grows into a billion dollar ad business, the field is open for women and nonbinary professionals to lead innovation on the revenue side. Katie Sprenger and Caila Litman from Vox Media discuss the challenges ahead for producers of all kinds as podcast advertising continues to evolve in the context of the broader digital advertising landscape. Hosted by Dessa, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors for Werk It 2019 include Luminary, Spotify, Spreaker, Acast, Himalaya, and the Women’s Foundation of California. You can find more information at werkitfestival.com.

When you’re in the freelance game, taking yourself seriously when it comes to managing your business is crucial. Juleyka Lantigua-Williams, CEO of Lantigua Williams & Co., gives you her no-bullshit, hard won guidance on how to be truly professional about your money and avoid common yet disadvantaging errors, from incorporating as an LLC, to digital invoicing and negotiating rates.  Links to additional resources: - “What Podcasting Pays Now” (Werk It Festival) - AIR Media’s Indie Toolbox - The slideshow of this presentation is available online here Hosted by Dessa, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors for Werk It 2019 include Luminary, Spotify, Spreaker, Acast, Himalaya, and the Women’s Foundation of California. You can find more information at werkitfestival.com. 

Werk It 2019 began with a summit of ten CEO/CCO-level women in podcasting talking candidly about the biggest challenges, opportunities, and trends they see in the biz right now. Depelsha McGruder (Chief Operating Officer, New York Public Radio) moderates this conversation with Jennifer Ferro (President, KCRW), Liz Gateley (Head of Creative Development, Spotify Studios), Kerri Hoffman (CEO, PRI/PRX), Amanda Lund (Co-Founder, Earios), Kristen Muller (Chief Content Officer, Southern California Public Radio), Christa Scharfenberg (CEO of The Center for Investigative Reporting), Tanya Somanader (Chief Content Officer, Crooked Media), Paula Szuchman (VP of New Show Development, WNYC Studios), Julia Turner (Deputy Managing Editor, The LA Times), Jenna Weiss-Berman (Co-Founder, Pineapple Street Media). Hosted by Dessa, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors for Werk It 2019 include Luminary, Spotify, Spreaker, Acast, Himalaya, and the Women’s Foundation of California. You can find more information at werkitfestival.com.

This wasn’t just any presentation — it was a strategy session for podcasters looking to use their podcasts to do greater good. Lynn Casper (Host, Homoground) explains how can we create a framework that networks our individual efforts on a larger scale.  This session was part of the Womxnifestos series, the hot takes you didn’t know you needed. They’re distilled wisdom of experience spiced with the power of conviction. These lightning talks are a MOOD. Hosted by Dessa, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors for Werk It 2019 include Luminary, Spotify, Spreaker, Acast, Himalaya, and the Women’s Foundation of California. You can find more information at werkitfestival.com.

There’s great responsibility in taking the mic: To respect your guests and sources, to serve your listeners, and to present yourself well (as well as the hard work of the team behind you)—and that’s just for starters. Four hosts explain how they have navigated challenges like balancing air time with male co-hosts, to creating an accessible and welcoming experience for guests, and handling expectations specific to being a woman and a POC. This session was moderated by Shereen Marisol Meraji (Co-Host, Code Switch) with panelists Misha Euceph (Host and Producer, KPCC), Rund Abdelfatah (Co-Host and Co-Producer, Throughline), and Alice Wong (Host and Co-Producer, Disability Visibility Podcast).  Hosted by Dessa, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors for Werk It 2019 include Luminary, Spotify, Spreaker, Acast, Himalaya, and the Women’s Foundation of California. You can find more information at werkitfestival.com.

Failing is super hot these days - just look at the inventory of TED Talks for proof. Everyone is trying to glean meaning from their flops and fails and foibles. But what if there is no upside to failure? What if crashing and burning is just an unavoidable part of the creative process? Rather than glorify failure or run screaming from it, Spectacular Failures host Lauren Ober will help you just accept it. This session was part of the Womxnifestos series, the hot takes you didn’t know you needed. They’re distilled wisdom of experience spiced with the power of conviction. These lightning talks are a MOOD. Hosted by Dessa, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors for Werk It 2019 include Luminary, Spotify, Spreaker, Acast, Himalaya, and the Women’s Foundation of California. You can find more information at werkitfestival.com.

For some of us, it can be really difficult to take credit for our work and sidestep imposter syndrome. Producer Julia Furlan is calling you to be your own hype woman because no one else is going to do it for you! This session was part of the Womxnifestos series, the hot takes you didn’t know you needed. They’re distilled wisdom of experience spiced with the power of conviction. These lightning talks are a MOOD. Hosted by Dessa, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors for Werk It 2019 include Luminary, Spotify, Spreaker, Acast, Himalaya, and the Women’s Foundation of California. You can find more information at werkitfestival.com.

Many of us became storytellers because we didn’t see ourselves in media, on television, or in podcasts. Rebecca Nagle, host of the This Land podcast from Crooked Media, explains how to translate stories to an audience that doesn’t share your experience or understanding or experience. Rebecca Nagle is an award winning advocate and writer focused on advancing Native rights and ending violence against Native women. Rebecca is a citizen of Cherokee Nation and a two-spirit/queer woman. Her writing about Native representation and tribal sovereignty has been featured in the Washington Post, USA Today, Teen Vogue, the Huffington Post and more. Hosted by Dessa, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors for Werk It 2019 include Luminary, Spotify, Spreaker, Acast, Himalaya, and the Women’s Foundation of California. You can find more information at werkitfestival.com 

Lisa Hanawalt is known for creating worlds populated by animal characters that reveal so much about the human condition. Her illustration and design work includes Tuca & Bertie, BoJack Horseman, Coyote Doggirl and Hot Dog Taste Test. She sat down with Paula Szuchman at the 2019 Werk It Festival keynote to talk about creativity, collaborating, and her love of horses.  Paula is the Vice President of New Show Development at WNYC Studios, where she has worked on shows such as 2 Dope Queens, Sooo Many White Guys, Nancy, Late Night Whenever, Ten Things That Scare Me, American Fiasco, and many more. Visual references from this episode: - Lisa’s custom suit she wore to the 2019 Emmy Awards (link) - “She Draws Deeply Human Characters. They’re Just Animals.” by Amanda Hess (The New York Times, April 29, 2019) - Lisa’s Baen Chunch t-shirt design on Threadless - Music video for “Hang on to the Night” by Tegan and Sara directed and designed by Lisa Hanawalt.   Hosted by Dessa, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors for Werk It 2019 include Luminary, Spotify, Spreaker, Acast, Himalaya, and the Women’s Foundation of California. You can find more information at werkitfestival.com.

My sister being right about everything. That’s terrifying. Join the "10 Things That Scare Me" conversation, and tell us your fears at 10thingspodcast.org. This episode was recorded at the 2018 Werk It Festival. 

Reporting great stories involves a lot of patience, persistence…and sifting through the paper trail. Marketplace’s Sitara Nieves, In the Dark’s Madeleine Baran, and The Uncertain Hour’s Caitlin Esch talk about how going through thousands of documents and developing relationships with sources helped them find audio gold. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2018 include Spotify, Capterra, Stitcher, ART19, Pandora, Himalaya, and Yale School of Management. You can find more information at https://www.wnycstudios.org/shows/werkit.

Grants can be a great way to find funding for your podcast. Juleyka Lantigua-Williams of Lantigua Williams & Co. explains how to figure out which ones to apply for, what you’ll need, and what you want to avoid. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2018 include Spotify, Capterra, Stitcher, ART19, Pandora, Himalaya, and Yale School of Management. You can find more information at https://www.wnycstudios.org/shows/werkit.

Recentering conversations is more than shining a spotlight on voices that are often marginalized. It’s also letting those voices tell their own stories. With Rebecca Lehrer and Amy Choi of The Mash-Up Americans and Hello Sunshine, and Keisha “TK” Dutes, independent producer and co-host of TK in the AM. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2018 include Spotify, Capterra, Stitcher, ART19, Pandora, Himalaya, and Yale School of Management. You can find more information at www.wnycstudios.org/shows/werkit.

There are tons of podcasts out there, so how do you make sure that yours gets the attention it deserves? A team of marketing experts breaks down how to create press kits and branding that will raise your project’s profile, and how you can figure out which tools work for you and which ones don’t. With WNYC’s Ashley Lusk, WBUR’s Kat Brewer, Pinna’s Nicole Buntsis, and Gimlet’s Jennifer Hahn. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2018 include Spotify, Capterra, Stitcher, ART19, Pandora, Himalaya, and Yale School of Management. You can find more information at https://www.wnycstudios.org/shows/werkit.

Lauren Ober, former host of NPR’s The Big Listen, explains why women’s voices are so often criticized, why those critiques are so easily internalized, and why it’s time for women to tell stories using their own authentic voices. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2018 include Spotify, Capterra, Stitcher, ART19, Pandora, Himalaya, and Yale School of Management. You can find more information at https://www.wnycstudios.org/shows/werkit.

Independent podcast strategist Rekha Murthy explains why the design of your podcast can be just as important as the content. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2018 include Spotify, Capterra, Stitcher, ART19, Pandora, Himalaya, and Yale School of Management. You can find more information at www.wnycstudios.org/shows/werkit.

Four podcasters discuss the challenges of making shows in traditionally male-dominated genres, and how to explain and illuminate without condescending to their listeners. With Joni Deutsch of Amplifier, ZigZag’s Manoush Zomorodi, Adele Jackson-Gibson of Rule Breakers, and Angélique Roché, host of SYFY WIRE's Geeksplain and Marvel Entertainment's Marvel's Voices. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2018 include Spotify, Capterra, Stitcher, ART19, Pandora, Himalaya, and Yale School of Management. You can find more information at https://www.wnycstudios.org/shows/werkit.

Whose voices do we hear when it comes to stories of scientific breakthroughs and new technologies? Four podcasters of color talk about how to make science and tech podcasts are more inclusive for both creators and listeners. With Sam Riddell of Inner Hoe Uprising, Bridget Todd of Afropunk Sessions, Janina Jeff from In Those Genes, and Naima “Queen” Muhammad from Tea with Queen and J. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2018 include Spotify, Capterra, Stitcher, ART19, Pandora, Himalaya, and Yale School of Management. You can find more information at www.wnycstudios.org/shows/werkit.

Once you find a steady job in podcasting, how do you measure growth? Negotiate for a raise? Make sure you don’t get stuck in a rut? Snap Judgment producers Adizah Eghan and Liz Mak share how they keep themselves motivated to produce great work. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2018 include Spotify, Capterra, Stitcher, ART19, Pandora, Himalaya, and Yale School of Management. You can find more information at https://www.wnycstudios.org/shows/werkit.

Some podcasts start with an idea…and very little idea of how to record it, which mics to use, and how to edit it. Keisha “TK” Dutes, independent producer and co-host of TK in the AM, takes us through the basics. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2018 include Spotify, Capterra, Stitcher, ART19, Pandora, Himalaya, and Yale School of Management. You can find more information at https://www.wnycstudios.org/shows/werkit.

Yolanda Sangweni and Charli Penn, two of the hosts of Yes, Girl!, talk about how they create that special vibe that ensures that both their guests and their listeners get an interview they won’t find anywhere else.   Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2018 include Spotify, Capterra, Stitcher, ART19, Pandora, Himalaya, and Yale School of Management. You can find more information at https://www.wnycstudios.org/shows/werkit.

Radiolab’s Becca Bressler and Bethel Habte describe how their team thought and re-thought about how to create a new conversation about the widely covered topic of consent and the #MeToo movement. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2018 include Spotify, Capterra, Stitcher, ART19, Pandora, Himalaya, and Yale School of Management. You can find more information at https://www.wnycstudios.org/shows/werkit.

Tips, tactics, and solid advice about how to navigate group dynamics on any show. With Julia Furlan, Megan Detrie and Alex Laughlin, who were all part of BuzzFeed’s PodSquad. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2018 include Spotify, Capterra, Stitcher, ART19, Pandora, Himalaya, and Yale School of Management. You can find more information at www.wnycstudios.org/shows/werkit.

How do you talk about your podcast so that funders will want to get on-board? Allison Behringer, host of Bodies, explains what goes into your pitch deck and how to make a realistic budget. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2018 include Spotify, Capterra, Stitcher, ART19, Pandora, Himalaya, and Yale School of Management. You can find more information at www.wnycstudios.org/shows/werkit.

Kristen Meinzer, co-host of By the Book, explains why looking to new sources of inspiration can lead us to create new audio… and new audiences. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2018 include Spotify, Capterra, Stitcher, ART19, Pandora, Himalaya, and Yale School of Management. You can find more information at www.wnycstudios.org/shows/werkit

Three women in podcasting on taking the leap and launching their companies – and what it means to lead. With Juleyka Lantigua-Williams of Lantigua Williams & Co, Adonde Media’s Martina Castro, and Side Hustle Pro’s Nicaila Matthews Okome. Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2018 include Spotify, Capterra, Stitcher, ART19, Pandora, Himalaya, and Yale School of Management. You can find more information at www.wnycstudios.org/shows/werkit.

We want our listeners to learn and be moved and see the world differently -- but what’s the line between those experiences and merely gawking at people different from ourselves? With, WNYC’s Rebecca Carroll, Ear Hustle’s Nigel Poor, Nancy’s Kathy Tu and Call Your Girlfriend's Aminatou Sow. Werk It: The Podcast is a compilation of some of the best moments from the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit.

What’s fair use? Do you need to get approval from Richard Simmons to do a podcast about Richard Simmons? A journalist and a lawyer tackle all your pod-ethics questions. With KPCC’s Evelyn Larrubia, Buzzfeed’s Nabiha Syed and Making Oprah’s Jenn White. This podcast is the ICYMI, best-of version of Werk It. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from The Annenberg Foundation. Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit.

The team behind There Goes the Neighborhood, a series that explores gentrification in Brooklyn and Los Angeles, talks about how they turned a complex topic into a gripping story. With, WNYC’s Rebecca Carroll, KCRW’s Anna Scott and Celeste Wesson. This podcast is the ICYMI, best-of version of Werk It. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from The Annenberg Foundation. Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit.

There are hundreds of thousands of podcasts. And for each one, there are endless opinions on how they should be made. In this episode, a conversation about breaking the ‘rules’. With Mystery Show’s Starlee Kine, The Allusionist’s Helen Zaltzman, and WNYC’s Mary Harris. Werk It: The Podcast is a compilation of some of the best moments from the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit.

Esther Perel’s new podcast, “Where Should We Begin?” features recordings of real people in couple’s therapy. Here, the therapist explains how this benefits her patients - and listeners. This podcast is the ICYMI, best-of version of Werk It. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from The Annenberg Foundation. Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit.

A funny conversation about how the funny can illuminate the serious. With Master of None’s Lena Waithe, Terrible Thanks for Asking’s Nora McInerny and Maeve in America’s Maeve Higgins. Werk It: The Podcast is a compilation of some of the best moments from the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit.

A conversation with women who make fiction podcasts and non-fiction podcasts, about how to create strong characters and story lines that move your narrative forward. With The Bright Sessions’ Lauren Shippen, Love Me’s Cristal Duhaime, Accused’s Amber Hunt, and Celestial Blood’s Gisele Regatao. Werk It: The Podcast is a compilation of some of the best moments from the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit.

Get some tools you can use to engage with your audience and form long term loyalty. With Note to Self’s Manoush Zomorodi, NPR’s Karen Grigsby Bates and Happier’s Gretchen Rubin. This podcast is the ICYMI, best-of version of Werk It. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit.

The people who listen to your show also have to listen to your ads. Don't make them skip 15 seconds forward. With Gimlet’s Nazanin Rafsanjani and KPCC’s Josie Huang. Werk It: The Podcast is a selection of talks and discussions from the Werk It Festival for women in audio. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit.

Several leading ladies in podcasting give honest feedback on live pitches. With PRX’s Kerri Hoffman, Pineapple Street’s Jenna Weiss-Berman, NPR’s N’Jeri Eaton, WNYC Studios’ Paula Szuchman, and Anayansi Diaz-Cortez. Werk It: The Podcast is a compilation of some of the best moments from the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit.

Film and TV Producer Nina Jacobson’s credits range from the Hunger Games to The People Vs OJ Simpson. In this Werk It session, Nina tells Erica Williams Simon about how she started, and runs, her own production studio, and where she gets the ideas that go on to become blockbusters. Werk It: The Podcast is a compilation of some of the best moments from the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit.

Esther Perel’s new podcast, “Where Should We Begin,” lets people listen in to her actual couples therapy sessions. In this episode, Esther is joined by the show's co-executive producer Jesse Baker to reveal how they get patients to open up, on mic. This podcast is the ICYMI, best-of version of Werk It. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from The Annenberg Foundation. Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit.

Our mission: To increase women’s presence in the podcasting space. We’re getting close, says President and CEO of New York Public Radio Laura Walker. Werk It: The Podcast is a compilation of some of the best moments from the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit.

New to podcasting? You’re not alone. Hear from women who crossed over into the podcasting space, and what they learned along the way. With Fake The Nation’s Negin Farsad, The Call’s Erica Williams Simon, Bad With Money’s Gaby Dunn, and Call Your Girlfriend’s Ann Friedman. Werk It: The Podcast is a selection of talks and discussions from the Werk It Festival for women in audio. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation.  Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com You can find more information at www.wnyc.org/shows/werkit.

This American Life’s Jane Marie presents everything you need to know about how to incorporate music, talk to a composer and find original songs. Werk It: The Podcast is a selection of talks and discussions from the Werk It Festival for women in audio. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation.  Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com You can find more information at www.wnyc.org/shows/werkit.

Hear from the women who are making it their business to turn a profit doing the thing they love. With Science Friday’s Danielle Dana, Pineapple Street Media’s Jenna Weiss-Berman and Fusion Media Group’s Mandana Mofidi. This podcast is the ICYMI, best-of version of Werk It. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from The Annenberg Foundation. Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit.

How do you tell the story of the greatest talk show host that has ever lived? The Making Oprah team tells all. Werk It: The Podcast is a compilation of some of the best moments from the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit.

How to listen, talk to composers, score and sound design. With Emily Botein, a Vice President for On-Demand Content at WNYC Studios, and Marianne McCune, editor of Rough Translation.  Werk It: The Podcast is a selection of talks and discussions from the Werk It Festival for women in audio. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation.  Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit.

How do you take a mountain of tape and shape it into a story? Radiolab's Molly Webster shares her secrets. This podcast is the ICYMI, best-of version of Werk It. Both the festival and the podcast are produced by WNYCStudios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors include Cole Haan, M.A.C. Cosmetics and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit.

Making a thing is only half the battle. Getting - and growing - an audience can be even harder. With WNYC's Sarah Gonzalez, KPCC's Ashley Alvarado, Merge Records' Christina Rentz and The Mash Up Americans' Rebecca Lehrer.  Werk It: The Podcast is a compilation of some of the best moments from the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit.

You’ve created a compelling series, and you’ve even got downloads! Now can you turn a profit? With Emilie Aries, CEO of Bossed Up and co-host of the podcast Stuff Mom Never Told You.  Werk It: The Podcast is a compilation of some of the best moments from the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit.

How do hosts Heben Nigatu and Tracy Clayton manage to make us laugh each and every week? The Another Round team reveal the mysteries behind production of their hit podcast. In this episode, the director of audio at Buzzfeed Eleanor Kagan is joined by the show's hosts Heben Nigatu and Tracy Clayton. Werk It: The Podcast is a selection of talks and discussions from the Werk It Festival for women in audio. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors include Cole Haan, M.A.C. Cosmetics and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit.

Anna Sale, host of Death, Sex & Money, kicks off Werk It with the 11 things she’s learned on her journey to podcast glory. This podcast is the ICYMI, best-of version of Werk It. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit

Taz Ahmed is a long-time storyteller and the host/producer of the podcast Good Muslim Bad Muslim. Here's Taz, along with Call Your Girlfriend's Gina Delvac and NPR's N'Jeri Eaton talking about what it takes to staff a podcast, from the small budget to the big.  Werk It: The Podcast is a compilation of some of the best moments from the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit. 

There are podcasts about politics, food, love, death, celebrity, hiking, crime, health, science, and even…the California DMV handbook. So has every podcast idea been taken? Join host of The Big Listen Lauren Ober as she explores the topics that are waiting to be exploited by new podcasters. Special bonus: Lauren gives away 50 free podcast ideas.  Werk It: The Podcast is a selection of talks and discussions from the Werk It Festival for women in audio. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation.  Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit

When Krissy Clark sits down to record an episode of her podcast The Uncertain Hour, she's not aiming to sound professional - she just wants to sound like herself.  Werk It: The Podcast is a compilation of some of the best moments from the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation.  Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit. 

What does it take to make a daily news show? In this episode, managing producer of the New York Times' podcast The Daily, reveals what it takes to get the show out the door. We recorded Theo Balcomb during Werk It’s How I Make It Track, where producers and hosts from top podcasts pull back the curtain on their productions. Werk It: The Podcast, is a compilation of some of the best moments from the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com. You can find more information at www.wnyc.org/shows/werkit. 

Welcome to the ICYMI, best-of version of WNYC's Werk It, a women's podcasting festival held every summer. Our episodes are in no particular order, so feel free to dive in and out and just explore, on your own time. If you’ve got a long road trip, go ahead and binge listen! This podcast is for anyone who wants to learn about the art and craft of podcasting. So even though the voices you'll hear are all women’s, the messages are universal. Werk It, the festival and the podcast, are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from The Harnisch Foundation. You can find more information at www.wnyc.org/shows/werkit  

Kelly McEvers is a longtime NPR correspondent and host of All Things Considered. Earlier this year, she launched a podcast called Embedded, where she takes a story from the news and goes deep. Kelly led a conversation at Werk It, a women's podcasting festival, with other journalists who are bringing their skills to the on-demand world. Here’s Kelly, along with Invisibilia’s Hanna Rosin, Latino USA’s Maria Hinojosa and The Guardian’s Francesca Panetta. This podcast is the ICYMI, best-of version of Werk It. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from The Harnisch Foundation. You can find more information at www.wnyc.org/shows/werkit

Michelle Buteau is a comedian, a writer and an actor. Buteau gave the keynote address at Werk It, a women’s podcasting festival put on by WNYC Studios, where she talked about her journey from self-doubting college kid to stand-up success. This podcast is the ICYMI, best-of version of Werk It. It's made possible by a grant from the Corporation for Public Broadcasting with additional support from The Harnisch Foundation. You can find more information at www.wnyc.org/shows/werkit

"When you make something, it’s almost like there’s a canon and all of these people’s voices come into this canon: your mom’s voice, Ira Glass’s voice, your neighbor down the street--his voice. And it’s up to you to find the thing that feels true and resonates with your heart and to like take that out and put that into words." -- Megan Tan, Millennial podcast That’s what Megan Tan tries to do every time she sits down in her closet to record an episode of Millennial, her podcast about maneuvering through your twenties. Megan joined a conversation at Werk It, a women's podcasting festival, moderated by Manoush Zomorodi, the host and managing editor of Note to Self, about finding your voice on the microphone. Here’s Manoush and Megan, along with Happier’s Gretchen Rubin, How to be a Girl’s Marlo Mack and Why Oh Why’s Andrea Silenzi. Werk It: The Podcast is a compilation of the best moments from the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from The Harnisch Foundation. You can find more information at www.wnyc.org/shows/werkit.   

How many drafts does it take to make an episode of Radiolab? Listen to Kelsey Padgett's step-by-step accounting of a single scene she produced for More Perfect, Radiolab's first spinoff podcast, for the answer.    Werk It: The Podcast is a compilation of the best moments from Werk It, a women's podcasting festival produced by WNYC Studios. Both the festival and the podcast are made possible by a grant from the Corporation for Public Broadcasting with additional support from The Harnisch Foundation. You can find more information at www.wnyc.org/shows/werkit.   

Join an all-star cast as they take down the patriarchy: Radiolab's Molly Webster, On the Media’s Brooke Gladstone, Another Round’s Heben Nigatu, Invisibilia’s Lulu Miller and Only Human’s Mary Harris. Werk It: The Podcast is a compilation of the best moments from Werk It, a women's podcasting festival produced by WNYC Studios. Both the festival and the podcast are made possible by a grant from the Corporation for Public Broadcasting with additional support from The Harnisch Foundation. You can find all the audio and videos at www.wnyc.org/shows/werkit. 

"So that was a really important email that if I had not received, I would never have thought that I wanted to create a show. Because it was an invitation to write down on paper that little voice in the back of your head that I could really do this." -- Anna Sale, host of Death, Sex & Money Before she was the host of Death, Sex & Money, Anna Sale was a beat reporter in the WNYC newsroom. Hear her podcast's origin story, along with more tales of jumping into the abyss, with Only Human’s Mary Harris, Note to Self’s Manoush Zomorodi, Another Round’s Tracy Clayton and Nerdette’s Tricia Bobeda. Werk It: The Podcast is a compilation of the best moments from Werk It, a women's podcasting festival produced by WNYC Studios. Both the festival and the podcast are made possible by a grant from the Corporation for Public Broadcasting with additional support from The Harnisch Foundation. You can find more information at www.wnyc.org/shows/werkit. 

Say you want to make a podcast. You get a microphone and recording kit. You make sure your closet is relatively soundproof. You wow your friends with your clever title and original conceit. You even figure out how to set up an RSS feed. Now how do you get anyone to listen? Hear some hot tips and tales from the trenches from women who started from scratch and climbed the charts: The Heart's Kaitlin Prest, The Read's Crissle West, Criminal's Lauren Spohrer, and the Longest Shortest Time's Hillary Frank. Werk It: The Podcast is a compilation of the best moments from Werk It, a women's podcasting festival produced by WNYC Studios. Both the festival and the podcast are made possible by a grant from the Corporation for Public Broadcasting with additional support from The Harnisch Foundation. You can find more information at www.wnyc.org/shows/werkit. 

Hear from the women who might one day green light your podcast pitch. They're Radiotopia’s Julia Shapiro, Pineapple Street Media's Jenna Weiss-Berman and WNYC Studios' Paula Szuchman. Sampler's Brittany Luse moderates.   Werk It: The Podcast is a compilation of the best moments from Werk It, a women's podcasting festival produced by WNYC Studios. Both the festival and the podcast are made possible by a grant from the Corporation for Public Broadcasting with additional support from The Harnisch Foundation. You can find more information at www.wnyc.org/shows/werkit. 

Three hosts, one subject. We brought to the stage Only Human's Amanda Aronczyk, NPR's Melissa Block and Wendy Zukerman of Science Vs. to interview a mystery guest.  Werk It: The Podcast is a compilation of the best moments from Werk It, a women's podcasting festival produced by WNYC Studios. Both the festival and the podcast are made possible by a grant from the Corporation for Public Broadcasting with additional support from The Harnisch Foundation. You can find more information at www.wnyc.org/shows/werkit. 

A conversation with the master bookers of WNYC, with The Leonard Lopate Show's Melissa Eagan, Freakonomics’ Arwa Gunja, and Death Sex & Money’s Katie Bishop. Moderated by Keli Goff. Werk It: The Podcast is a compilation of the best moments from Werk It, a women's podcasting festival produced by WNYC Studios. Both the festival and the podcast are made possible by a grant from the Corporation for Public Broadcasting with additional support from The Harnisch Foundation. You can find more information at www.wnyc.org/shows/werkit.

Shows like Masterpiece Theater aren't the future of public media, says Corporation for Public Broadcasting president Pat Harrison. Werk It: The Podcast is a compilation of the best moments from Werk It, a women's podcasting festival produced by WNYC Studios. Both the festival and the podcast are made possible by a grant from the Corporation for Public Broadcasting with additional support from The Harnisch Foundation. You can find more information at www.wnyc.org/shows/werkit. 

Stacy-Marie Ishmael is a regular on the Buzzfeed podcast Another Round, where she gives listeners unfiltered career advice. Ishmael took to the stage at Werk It with Tracy Clayton and answered audience questions on everything from social media etiquette to office gurus.   Werk It: The Podcast is a compilation of the best moments from Werk It, a women's podcasting festival produced by WNYC Studios. Both the festival and the podcast are made possible by a grant from the Corporation for Public Broadcasting with additional support from The Harnisch Foundation. You can find all the audio and videos at www.wnyc.org/shows/werkit. 

The Heart’s Mitra Kaboli and Serial’s Kate Bilinski discuss how they use sound to add depth and emotion to their shows. Werk It: The Podcast is a compilation of the best moments from Werk It, a women's podcasting festival produced by WNYC Studios. Both the festival and the podcast are made possible by a grant from the Corporation for Public Broadcasting with additional support from The Harnisch Foundation. You can find all the audio and videos at www.wnyc.org/shows/werkit. 

Roxane Gay is a cultural critic, editor, author and the wife of Channing Tatum…allegedly. Roxane gave the keynote address at the first-ever Werk It festival, in June 2015.  Werk It: The Podcast is a compilation of the best moments from Werk It, a women's podcasting festival produced by WNYC Studios. Both the festival and the podcast are made possible by a grant from the Corporation for Public Broadcasting with additional support from The Harnisch Foundation. You can find more information at www.wnyc.org/shows/werkit.