The Price of Football
University of Liverpool football finance lecturer Kieran Maguire and comedian Kevin Day follow the money to find out what’s really going on behind the scenes of the beautiful game. The Price of Football is a Dap Dip production.
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We are sponsored by Indeed. Go to Indeed.com/Priceoffootball for £100 sponsored credit.
Episodes
Premier League TV viewing figures fall, Panjab Warriors get clearance to buy Morecambe
Kevin and Kieran find out why TV viewer numbers for Premier League matches dropped last season, and discuss the news that Panjab Warriors has announced it's received clearance from the EFL to proceed with the acquisition of Morecambe.
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12/06/25•1h 2m
Premier League vs EFL financial rules, captains' wages
Kevin and Kieran discuss the differences between the Premier League and the EFL's financial rules, and find out whether club captains get paid more than their teammates.
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10/06/25•55m 2s
Rangers takeover confirmed, EFL signs partnership with Panini
Kevin and Kieran discuss the news that the Rangers takeover has been completed, and find out why the EFL has signed a multi-year partnership with Panini.
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05/06/25•56m 5s
Fergie's transfer spending versus Pep's, would a regulator have approved the creation of the Premier League?
Kevin and Kieran analyse how Sir Alex Ferguson's transfer spending compares to Pep Guardiola's and discuss whether an independent football regulator would have approved the creation of the Premier League in 1992.
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03/06/25•58m 0s
FIFA introduce dynamic pricing for 2026 World Cup, Manchester United’s £10 million penalty
Kevin and Kieran look at the impending changes in ticketing for the FIFA 2026 World Cup with the introduction of a dynamic pricing model, and explore some of the financial ramifications of Manchester United failing to quality for Europe, including a penalty from their kit manufacturer.
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29/05/25•59m 1s
Aston Villa vs PGMOL, Premier League clubs owe £3bn in transfer instalments
Kevin and Kieran discuss Aston Villa's complaint to PGMOL, the body responsible for refereeing games, and discuss the news that Premier League clubs owe more than £3bn in transfer instalments.
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27/05/25•54m 8s
Interview: Niall Couper, chief executive of Fair Game
Kevin and Kieran chat to Niall Couper, chief executive of Fair Game, the group of clubs campaigning to improve football governance.
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23/05/25•59m 58s
Premier League charge Leicester City with alleged PSR breach, Reddit founder invests in Chelsea Women
Kevin and Kieran find out why the Premier League have charged Leicester City with alleged breaches of PSR rules, and discuss the news that the founder of Reddit has invested in Chelsea Women.
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22/05/25•54m 23s
Away ticket allocations, the value of winning the FA Trophy
Kevin and Kieran discuss the reasons why away ticket allocations aren't higher at grounds where the home end rarely sells out, and find out the financial impact for the club that wins the FA Trophy.
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20/05/25•48m 14s
Interview: Paul Hurst, FC United of Manchester board member on the club's twenty years so far
Kevin and Kieran speak to Paul Hurst, FC United of Manchester founder member and current board member, about the club's twentieth anniversary.
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16/05/25•1h 13m
Salford City bought by consortium led by David Beckham and Gary Neville, Manchester United's Europa League victory BBQ
Kevin and Kieran discuss the news that David Beckham and Gary Neville have completed a takeover of Salford City as part of a new consortium, buying out the rest of the Class of '92, and find out why Manchester United are planning to have a BBQ at their training ground, rather than an open-top bus parade, if they win the Europa League.
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15/05/25•1h 13m
Club profits on shirt sales, potential conflicts of interest around transfer fee incentives
Kevin and Kieran find out how much profit clubs makes on shirt sales, and discuss whether there are any potential conflicts of interest around transfer fee incentives.
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13/05/25•56m 13s
Rob Couhig agrees to buy Reading, Andy Holt resigns as director of Accrington Stanley
Kevin and Kieran discuss the news that Rob Couhig has agreed to buy Reading, and analyse the reasons why Andy Holt has resigned as a director of Accrington Stanley.
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08/05/25•1h
Academy finances, footballers' pension plans
Kevin and Kieran take a look at the finances behind club academies, and discuss whether professional players have pension plans provided by their clubs.
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06/05/25•1h 4m
Manchester United's director of scouting set to leave the club, Aston Villa expanding Villa Park
Kevin and Kieran find out why Manchester United's director of scouting is leaving the club, and discuss the news that Aston Villa are expanding the North Stand at Villa Park.
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01/05/25•1h 3m
Premier League PSR limits and inflation, compensation for injuries on international duty
Kevin and Kieran discuss why the Premier League's PSR limit doesn't currently increase in line with inflation, and find out whether clubs are entitled to compensation when a player is injured on international duty.
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29/04/25•48m 45s
Leading candidate for Independent Football Regulator chair role emerges, EFL extend Dai Yongge deadline at Reading
Kevin and Kieran discuss the news that a leading candidate for the role of Independent Football Regulator chair has emerged, and find out why the EFL has extended the deadline for Dai Yongge to sell Reading.
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24/04/25•1h 2m
Loan deals, obligation-to-buy clauses and transfer embargoes, Harrogate Town's finances
Kevin and Kieran discuss transfer embargoes affect loan deals with obligation-to-buy clauses, and take a look at the finances of Harrogate Town.
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22/04/25•57m 54s
Interview: Dorking Wanderers part-owner and Director Kyle Shestack
Kevin and Kieran speak to Dorking Wanderers part-owner and Director Kyle Shestack about the ownership team's plans for the future.
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18/04/25•53m 16s
Kylian Mbappé suing Paris Saint-Germain for €55m, Chelsea's owners have lost £1bn over the last two seasons
Kevin and Kieran find out why Kylian Mbappé is suing Paris Saint-Germain for €55m, and discuss the news that Chelsea's owners have lost £1bn over the last two seasons, despite the club posting profits.
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17/04/25•1h 4m
Fenix Trophy finances explained, Kevin and Kieran's favourite biscuit
Kevin and Kieran take a look at the finances behind the Fenix Trophy, and discuss their favourite biscuit.
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15/04/25•56m 20s
Interview: Joe Foster, International Marketing Manager at Bodo/Glimt
Kevin and Kieran speak to Joe Foster, International Marketing Manager at Norwegian Europa League side Bodo/Glimt.
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11/04/25•1h 2m
Donald Trump's tariffs and football, Barcelona breach La Liga's FFP rules
Kevin and Kieran discuss the effect Donald Trump's tariffs are having on football, and find out why Barcelona have failed La Liga's FFP regulations.
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10/04/25•1h
Player contracts and paternity leave, financial losses defined
Kevin and Kieran discuss whether player contracts mention and paternity leave, and define what actually constitutes a financial loss.
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08/04/25•46m 59s
Interview: Michael Brady, founder of FC100,000
Kevin and Kieran speak to Michael Brady, founder of FC100,000, about his plans to invite up to 100,000 fans to collectively support and influence the operations of an English football club.
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04/04/25•50m 57s
Sheffield Wednesday fail to pay player wages, winding up petition issued against Reading
Kevin and Kieran find out why Sheffield Wednesday have failed to pay their player's wages in March, and discuss the news that a winding up petition has been issued against Reading.
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03/04/25•1h 5m
FA Trophy and FA Vase finals day cash, craziest club expenses
Kevin and Kieran look into the finances behind FA Trophy and FA Vase finals day, and Kieran reveals the craziest club expenses he's ever seen.
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01/04/25•55m 57s
Sepp Blatter and Michel Platini acquitted again, Mexican side Club Leon kicked out of the FIFA Club World Cup
Kevin and Kieran discuss the news that Sepp Blatter and Michel Platini have been acquitted of fraud and mismanagement charges again, and find out why Mexican side Club Leon have been kicked out of the FIFA Club World Cup.
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27/03/25•55m 43s
Reading at risk of expulsion from the EFL, does legal compensation count towards PSR
Kieran and Kevin discuss the news that Reading could be thrown out of the EFL if their owner, Dai Yongge, doesn't sell the club before April the 5th, and find out whether legal compensation awards count towards PSR.
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25/03/25•1h 2m
Interview: Simon Lock, reporter at the Bureau of Investigative Journalism and author of 'Roman Abramovich may owe UK £1bn in unpaid tax'
Kevin and Kieran speak to Simon Lock, reporter at the Bureau of Investigative Journalism, who has been looking in detail at the finances of former Chelsea owner Roman Abramovich.
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21/03/25•55m 32s
Burnley kick off compensation case against Everton, Newcastle United's new stadium plans
Kevin and Kieran discuss the news that Burnley have brought a compensation case against Everton in relation to their relegation from the Premier League in 2021/22, and find out why Newcastle could be planning to build a new 65,000-capacity super stadium and leave St James' Park.
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20/03/25•1h 10m
Australian A-League finances, who pays when matches are abandoned
Kevin and Kieran take a look at the finances of the Australian A-League, and discuss who pays when matches are abandoned.
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18/03/25•54m 50s
Interview: Jon Attenborough, author of 'Following Sam', the story of his journey to all 42 Scottish football league clubs with his assistance dog
Kevin and Kieran speak to Jon Attenborough about his new book, 'Following Sam', the story of his journey to all 42 Scottish football league clubs with his assistance dog.
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14/03/25•45m 27s
Manchester United's new stadium plans, the most expensive squad in football history
Kevin and Kieran discuss Manchester United's plans to build a new 100,000-seater stadium for £2bn, and find out which Premier League club have assembled the most expensive squad in football history.
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13/03/25•1h 8m
The impact of points deductions on relegation clauses, Chesterfield FC's finances
Kevin and Kieran discuss the impact of points deductions on players' relegation clauses, and take a look at Chesterfield FC's finances
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11/03/25•48m 30s
Championship clubs vote to tweak PSR rules, Women’s Super League considers scrapping relegation
Kevin and Kieran find out why Championship clubs have voted to tweak their Profit and Sustainability Rules, and discuss the news that Women’s Super League clubs are thinking about scrapping relegation.
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06/03/25•1h 2m
Advertising hoarding rules, Mansfield Town's finances
Kevin and Kieran discuss the rules around pitchside advertising hoardings, and take a detailed look at the financial situation at Mansfield Town.
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04/03/25•1h 4m
49ers Enterprises look set to buy Rangers, Manchester United shut down staff canteen
Kevin and Kieran discuss the news that 49ers Enterprises look set to buy Rangers, and find out why Manchester United have shut down their staff canteen.
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27/02/25•1h 1m
How the Football Foundation works, Torquay United's finances
Kevin and Kieran analyse how the Football Foundation works, and look at Torquay United's finances.
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25/02/25•46m 31s
Interview: Kevin Miles, Football Supporters' Association chief executive
Kevin and Kieran talk to Kevin Miles, Football Supporters' Association chief executive, about the independent football regulator, PSR, ticket prices and more.
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21/02/25•55m 22s
More Manchester United redundancies, Leyton Orient takeover talks
Kevin and Kieran discuss the news that more redundancies look likely at Manchester United, and analyse the ongoing takeover talks at Leyton Orient.
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20/02/25•1h 10m
Premier League clubs stick with PSR for another season, how successful was the EFL rebrand in 2004
Kevin and Kieran discuss the news that Premier League clubs have agreed to stick with Profitability and Sustainability Rules for at least one more season, and analyse how successful the EFL rebrand in 2004 has been.
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18/02/25•52m 1s
Interview: Lisa Nandy, Secretary of State for Culture, Media and Sport
Kevin and Kieran speak to Lisa Nandy, Secretary of State for Culture, Media and Sport, about the Football Governance Bill, which will establish an independent football regulator for English football.
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17/02/25•45m 7s
Interview: Brighton CEO Paul Barber and Premier League Chief Policy Officer Clare Sumner
Kevin and Kieran speak to Interview: Brighton CEO, Paul Barber, and Premier League Chief Policy Officer, Clare Sumner, about the proposed Independent Football Regulator and their concerns about the way it will be structured.
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14/02/25•1h 3m
Manchester City start new legal action against Premier League, Sheffield United takeover
Kevin and Kieran discuss the news that Manchester City have initiated new legal action against the Premier League, and analyse the recent Sheffield United takeover.
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13/02/25•54m 56s
NFL vs Premier League, the finances behind stadium tours
Kevin and Kieran drill down into how the NFL stacks up against the Premier League financially, and discuss the money side of stadium tours.
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11/02/25•39m 14s
Interview: Dan Hunt, co-founder of Swindon Town fan group, Spirit of 69
Kevin and Kieran speak to Dan Hunt, one of the co-founders of Swindon Town fan group, Spirit of 69, about their efforts to persuade Clem Morfuni to sell the club.
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07/02/25•51m 1s
January transfer window analysed, National League clubs demand third promotion place
Kevin and Kieran take an in-depth look at the money behind the January transfer window, and find out why National League clubs have written to the EFL asking for a third promotion spot to League Two from next season.
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06/02/25•1h 4m
Which clubs consistently make a profit, the latest on Chorley FC, Westlife and Boyzone
Kevin and Kieran analyse which clubs in the 92 consistently make a profit, and discuss the latest situation in relation to Chorley FC, Boyzone and Westlife.
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04/02/25•55m 4s
Interview: Osasuna chief financial officer, Rafa Sáenz
Kevin and Kieran chat to Rafa Sáenz, chief financial officer of La Liga's Osasuna, one of Spain's 100% fan-owned clubs.
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31/01/25•1h 1m
