Bold Names

Bold Names

By The Wall Street Journal

WSJ’s Bold Names brings you conversations with the leaders of the bold-named companies featured in the pages of The Wall Street Journal. Hosts Tim Higgins and Christopher Mims speak to CEOs and business leaders in interviews that challenge conventional wisdom and take you inside the decisions being made in the C-suite and beyond.

Episodes

Reid Hoffman Says AI Isn’t an ‘Arms Race,’ but America Needs to Win

LinkedIn co-founder and Silicon Valley venture capitalist Reid Hoffman is cautiously optimistic about the future of artificial intelligence. In his new book, “Superagency: What Could Possibly Go Right With Our AI Future,” he argues that the current state of AI is similar to the automobile at the start of the 20th century. What does that mean for what Hoffman calls the “cognitive Industrial Revolution” and its potential to create positive change, and who is best suited to regulate it? And what does he think of his old friend Elon Musk’s influence in the Trump administration? Hoffman speaks to WSJ’s Tim Higgins on the Bold Names podcast. Check Out Past Episodes: Why Bilt’s CEO Wants You To Pay Your Mortgage With a Credit Card  Why This Tesla Pioneer Says the Cheap EV Market 'Sucks'  Salesforce CEO Marc Benioff and the AI ‘Fantasy Land’  Why Elon Musk’s Battery Guy Is Betting Big on Recycling  Let us know what you think of the show. Email us at BoldNames@wsj.com Sign up for the WSJ's free Technology newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices
21/02/2530m 11s

Why Bilt’s CEO Wants You To Pay Your Mortgage With a Credit Card

Bilt Rewards founder and CEO Ankur Jain took inspiration from American Express’s rewards programs when his company began offering people loyalty points for paying monthly rent. Now, he wants to add homeowners to his customer base by allowing them to get rewards points for their mortgage payments. What does that mean for Bilt’s business, and for its relationship with Wells Fargo over their co-branded credit card? And how could it affect the customers who’ve flocked to the card to earn points? Jain spea ks to WSJ’s Christopher Mims and Tim Higgins on the Bold Names podcast. Check Out Past Episodes: Why This Tesla Pioneer Says the Cheap EV Market 'Sucks'  Salesforce CEO Marc Benioff and the AI ‘Fantasy Land’  Why Elon Musk’s Battery Guy Is Betting Big on Recycling  The CEO Who Says Cheaper AI Could Actually Mean More Jobs  Let us know what you think of the show. Email us at BoldNames@wsj.com Sign up for the WSJ's free Technology newsletter.  Learn more about your ad choices. Visit megaphone.fm/adchoices
14/02/2528m 37s

Introducing: Bold Names

Every day, Wall Street Journal reporters talk with the most powerful, influential and interesting people. Now, we’re bringing some of those conversations directly to you. Introducing Bold Names, a new interview series where we hear directly from the leaders behind bold name companies. Hosted by WSJ columnists Tim Higgins and Christopher Mims. The new season starts Friday, February 14. Learn more about your ad choices. Visit megaphone.fm/adchoices
11/02/252m 58s

The CEO Who Says Cheaper AI Could Actually Mean More Jobs

Cloud storage used to be a sleepy part of the computing world but, with artificial intelligence becoming cheaper than ever, the companies collecting and protecting that data are now a hot investment. That includes cloud storage company Box, which has seen its stock climb nearly 40% this year. Its customers include most of the Fortune 500, including movie studios, automakers, consumer electronics giants, marketing firms and the Pentagon. Box CEO Aaron Levie says AI is getting better at piecing through 90% of companies’ data that previously was an intractable mess, and is doing some tasks better than humans – from processing invoices and parsing contracts to building marketing campaigns. So why does he think that could actually lead to more jobs for humans? Plus, why his company plans to stay “model agnostic” and continue to work with all the major artificial intelligence models, including OpenAI ’s ChatGPT and Anthropic’s Claude. He speaks to WSJ’s Christopher Mims and Tim Higgins in episode four of our interview series Bold Names. Let us know what you think of the show. Email us at BoldNames@wsj.com Sign up for the WSJ's free Technology newsletter. Further Reading Amazon Invests an Additional $4 Billion in Anthropic, an OpenAI Rival  How to Make AI Less of a Power Guzzler   What Is AI Best at Now? Improving Products You Already Own   Elon Musk vs. Everyone: The New Fight in AI  Learn more about your ad choices. Visit megaphone.fm/adchoices
11/02/2529m 44s

Why Elon Musk’s Battery Guy Is Betting Big on Recycling

JB Straubel was Elon Musk’s battery guy. Now he’s trying to turn what some see as trash into power for the electric vehicle revolution. Straubel was there at the earliest days of Tesla, and in his 15 years with the electric vehicle company, he played an integral role: he developed the battery pack used in the first Tesla vehicle, was the company’s Chief Technology Officer, and now sits on the board of directors. But his day job is running the battery-recycling startup Redwood Materials, and he envisions a future where recycled batteries power our cars, cell phones and power tools. So could companies like his one day replace the oil giants who fueled the last century? Why does he think humans have room to work harder? And can the Tesla board manage Musk as he takes on a growing role in U.S. politics, including advising the Trump administration? Straubel speaks to WSJ’s Tim Higgins and Christopher Mims in episode three of our interview series Bold Names. Let us know what you think of the show. Email us at BoldNames@wsj.com Sign up for the WSJ's free Technology newsletter. Further Reading In the Desert With an EV Entrepreneur Who Insists Trump Will Be Good for Business  The Boom in Battery Metals for EVs Is Turning to Bust  Cost-Cutting Lessons From Musk World for DOGE  What Americans Get Wrong About Electric Cars  One of the Brains Behind Tesla May Have a New Way to Make Electric Cars Cheaper   Learn more about your ad choices. Visit megaphone.fm/adchoices
11/02/2528m 12s

Salesforce CEO Marc Benioff and the AI ‘Fantasy Land’

Marc Benioff is one of the most outspoken names in tech. The billionaire co-founder of customer relationship software company Salesforce has been pivoting the company’s focus to artificial intelligence agents to help its clients manage customer service and other needs. But he has some strong opinions about how others are promoting AI, from how Microsoft is selling its Copilot feature to companies like Amazon buying up nuclear power contracts for their data centers. And yet he says he’s as excited about AI as he was the day that Apple’s Steve Jobs sent him one of the first iPhones. So what can AI actually do, and what’s a ‘fantasy’? Benioff speaks to WSJ’s Christopher Mims and Tim Higgins in episode two of our interview series Bold Names. Further Reading The Secret Weapon Helping Businesses Get Results From AI: Humans Salesforce Darkens the Skies for Cloud Software as AI Threat Looms  Salesforce CEO Marc Benioff Makes $150 Million Donation to Hawaii Hospitals  At Marc Benioff’s Salesforce, It’s One Big Family—Until Trouble Hits  Learn more about your ad choices. Visit megaphone.fm/adchoices
11/02/2524m 57s

Why This Tesla Pioneer Says the Cheap EV Market 'Sucks'

Tesla, and its CEO Elon Musk, are the big names in electric vehicles, but a lot of competitors are nipping at their heels, including one led by a former top Tesla engineer. Peter Rawlinson is the CEO of Lucid, a billion-dollar auto startup he says has better technology than its rivals. The company recently completed a $1.75 billion stock offering, and has backing from Saudi Arabia’s Public Investment Fund. Now, as major automakers such as Volkswagen, General Motors and Ford pull back on their EV ambitions, find out why Rawlinson says Lucid’s all-in on luxury vehicles with a high price tag and, eventually, smaller batteries. Plus, why he says he won’t be building a $20,000 EV any time soon. He speaks to WSJ’s Tim Higgins and Christopher Mims in episode one of our interview series Bold Names. Let us know what you think of the show. Email us at BoldNames@wsj.com Sign up for the WSJ's free Technology newsletter.  Further Reading The Withering Dream of a Cheap American Electric Car Elon Musk Plays a Familiar Song: Robot Cars Are Coming  Ultralong-Range Electric Cars Are Arriving. Say Goodbye to Charging Stops.  Used EVs Sell for Bargain Prices Now, Putting Owners and Dealers in a Bind  Learn more about your ad choices. Visit megaphone.fm/adchoices
11/02/2527m 43s

An Update on The Future of Everything

A brief message about some changes coming to The Future of Everything. Learn more about your ad choices. Visit megaphone.fm/adchoices
31/01/251m 47s

Nvidia’s Chips Power the Supercomputer That Could Change AI

A few months ago, AI supercomputer Gefion was plugged in for the first time in a ceremony featuring the Nvidia CEO Jensen Huang, the King of Denmark and Nadia Carlsten, the CEO of the Danish Centre for AI Innovation. Carlsten and Mads Krogsgaard Thomsen, CEO of the Novo Nordisk Foundation, join WSJ’s Ben Cohen to discuss what they hope to achieve with 1,500 of the most powerful graphics processing units on the planet, including innovations in drug discovery, protein design and digital biology.  What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Learn more about your ad choices. Visit megaphone.fm/adchoices
24/01/2517m 24s

Could Ultrasound Help Treat Addiction?

The future of addiction treatment could be in treating the brain itself. A new trial at West Virginia University’s Rockefeller Neuroscience Institute is exploring whether using ultrasound waves on parts of the brain associated with addiction could disrupt connections that contribute to cravings. WSJ health reporter Julie Wernau explains how it works and how it could change the science of treating addiction.   What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Sign up for the WSJ's free The Future of Everything newsletter. Further reading: Can Zapping the Brain Help Treat Addiction?  Ultrasound Isn’t Just for Pregnancy. How It’s Helping Treat the Brain.  A Generation of Drug-Addiction Survivors Is Entering Old Age  Learn more about your ad choices. Visit megaphone.fm/adchoices
17/01/2518m 21s

How New Wearable Tech Targets Brain Waves for Better Sleep

Do you have trouble falling asleep? If meditation apps and sleep trackers aren’t cutting it, now there’s technology designed to help users not only nod off more quickly but improve their slumber. WSJ’s Charlotte Gartenberg speaks with Science Bureau Chief Jo Craven McGinty about the latest wearable sleep tech that targets brain waves with sound and light to help you get a good night’s rest. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com Sign up for the WSJ's free The Future of Everything newsletter.  Further reading:  New Wearable Devices Target the Brain to Bring Better Sleep  To Get a Better Night’s Sleep, First Fix Your Day  Learn more about your ad choices. Visit megaphone.fm/adchoices
10/01/2517m 35s

Could Making a New Woolly Mammoth Help Human Health?

Colossal Biosciences wants to create new animals that resemble extinct creatures like the woolly mammoth, thanks to advancements in genetic engineering and synthetic biology. In this conversation from the WSJ’s Future of Everything Festival in May 2024, Colossal Biosciences co-founder and CEO Ben Lamm discusses how the de-extinction of species could help address the loss of biodiversity and benefit ecosystems. He tells Future of Everything editorial director Stefanie Ilgenfritz about his plans for monetizing the technology, and how it could be used for human health. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Sign up for the WSJ's free The Future of Everything newsletter. Further reading: Return of the Woolly Mammoth?  Doctors Can Now Edit the Genes Inside Your Body  How Ancient Hunters Felled Massive Mammoths and Hungry Predators  Learn more about your ad choices. Visit megaphone.fm/adchoices
03/01/2514m 38s

Science of Success: Who’s Winning the EV Market in 2025?

Electric vehicle sales growthexperienced a slow down in 2 023 that continued into this year. Despite EV makers’ big bets on batteries, buyers seemed more hesitant to take the all-electric route. But EV sales are exp ected to keep growing in 2025, according to Cox Automotive. On the Science of Success, WSJ’s Ben Cohen speaks with Journal reporter Sean McLain about the companies he’s watching and his predictions for the EV race in 2025.  What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Learn more about your ad choices. Visit megaphone.fm/adchoices
27/12/2417m 28s

Designing the EV Soundscape of the Future

Electric motors are silent but electric vehicles are not. They make noise for safety, branding and to enhance the driving experience. And since they are no longer limited by the sound of the motor, these cars provide an acoustic blank slate. Jasper de Kruiff, co-founder and creative director of Impulse Audio Lab, has been working in interactive sound design for over a decade. He explains the tech and creative approaches that go into each vehicle’s sonic picture and why the roads of the future could sound like an electric symphony. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Sign up for the WSJ's free The Future of Everything newsletter. Further Reading: Designing the Sensory Experience of an Electric Vehicle  How New Motors Could Transform the EV Industry  With an EV, I Had to Learn to Drive All Over Again  Learn more about your ad choices. Visit megaphone.fm/adchoices
20/12/2420m 2s

Driverless: Waymo and the Robotaxi Race—Under the Hood

Waymo, the self-driving car startup owned by Google parent Alphabet, may be the front-runner in the race to lead the driverless car industry, but it’s got competition. Elon Musk’s Tesla and Amazon’s Zoox are also building out robotaxi technology and services to get riders in self-driving cars. On the second episode of our special series on the growing driverless car industry, host Danny Lewis looks at these companies’ efforts to catch up and where Waymo’s success could take it and its tech into the future. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com Sign up for the WSJ's free The Future of Everything newsletter. Further reading: General Motors Scraps Cruise Robotaxi Program  Musk Shows Off Driverless Robotaxi to Be Priced Under $30,000  Waymo, Uber, Lyft Are Biggest Winners From Tesla’s Robotaxi Flop  Elon Musk Plays a Familiar Song: Robot Cars Are Coming  Learn more about your ad choices. Visit megaphone.fm/adchoices
15/12/2423m 52s

How New Motors Could Transform the EV Industry

Electric vehicles are a big part of the green energy transition but some of their most critical components are made using rare-earth elements. These can be highly toxic and environmentally destructive to mine and refine, with politically-complicated supply chains to boot. Engineers and automakers like Tesla, GM and Stellantis are now racing to build motors that don’t require magnets made from rare earths, but they must figure out how to match the efficiency. WSJ mining and commodities reporter Rhiannon Hoyle speaks with host Danny Lewis about why countries and companies are finding alternatives to rare earths. Plus, Oak Ridge National Laboratory engineer Burak Ozpineci tells us where new motors could take the EV industry. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Sign up for the WSJ's free The Future of Everything newsletter.  Further reading: For EV Startups, Things Are Going From Bad to Worse  Rare-Earth Prices Are in the Doldrums. China Wants to Keep Them That Way.  Lynas Bets on New Rare Earths Products, Breaking China Stranglehold  Learn more about your ad choices. Visit megaphone.fm/adchoices
13/12/2416m 17s

Driverless: Waymo and the Robotaxi Race—Waymo Takes the Lead

Fifteen years ago, Google made a big bet that future cars will drive themselves. Now, billions of dollars later, that bet may finally be paying off. Waymo, Alphabet's driverless car company, has hit the accelerator in recent years as its technology has evolved, and its rivals have stumbled. On episode one of our special series on the growing driverless car industry, host Danny Lewis explores the roots of this technology and how Waymo took the lead in the race to a driverless future. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Sign up for the WSJ's free The Future of Everything newsletter . Further reading: How San Francisco Learned to Love Self-Driving Cars  GM’s Self-Driving Car Unit Skids Off Course  Self-Driving Cars Enter the Next Frontier: Freeways  All Hail Phoenix: America’s King of the Robo-Taxi  Learn more about your ad choices. Visit megaphone.fm/adchoices
08/12/2422m 40s

How Drones Are Bringing Emergency Services to Remote Places

Autonomous aviation is making medical aid more accessible and emergency response time shorter than ever. In this conversation from WSJ’s Future of Everything Festival in May, GoAERO CEO Gwen Lighter and Zipline CEO Keller Rinaudo Cliffton share how their respective companies are looking for ways to revamp medical access in hard to reach places. They tell WSJ’s Alex Ossola about the new industry they are forging without a roadmap.  What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com Sign up for the WSJ's free The Future of Everything newsletter.  Learn more about your ad choices. Visit megaphone.fm/adchoices
06/12/2422m 28s

Bold Names: Salesforce CEO Marc Benioff and the AI ‘Fantasy Land’

Future of Everything listeners, here's a special presentation of Bold Names, our interview series where you'll hear from the leaders of the bold-named companies featured in the pages of the Wall Street Journal. Marc Benioff is one of the most outspoken names in tech. The billionaire co-founder of customer relationship software company Salesforce has been pivoting the company’s focus to artificial intelligence agents to help its clients manage customer service and other needs. But he has some strong opinions about how others are promoting AI, from how Microsoft is marketing its Copilot feature to companies like Amazon buying up nuclear power contracts for their data centers. And yet he says he’s as excited about AI as he was the day that Apple’s Steve Jobs sent him one of the first iPhones. So what can AI actually do, and what’s a ‘fantasy’? Benioff speaks to WSJ’s Christopher Mims and Tim Higgins in episode two of our interview series Bold Names. Check out Episode 1 in the Tech News Briefing Feed: Bold Names: Why This Tesla Pioneer Says the Cheap EV Market 'Sucks'  Further Reading A Powerful AI Breakthrough Is About to Transform the World  With ‘Founder Mode,’ Silicon Valley Makes Micromanaging Cool  AI Agents Can Do More Than Answer Queries. That Raises a Few Questions.   At Marc Benioff’s Salesforce, It’s One Big Family—Until Trouble Hits  Learn more about your ad choices. Visit megaphone.fm/adchoices
23/11/2425m 40s

Science of Success: AI Takes a Deep Dive Into Podcasting

Have you heard the latest hit podcast? It’s called Deep Dive. It features two relatable hosts, and it’s about whatever you want. That’s because it’s created by you and artificial intelligence. Google released an experimental audio feature as part of its personalized AI research assistant, NotebookLM. On this week’s Science of Success, Ben Cohen speaks with WSJ reporter Deepa Seetharaman about how this tech works, when it doesn’t and what makes those AI voices so convincing. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Learn more about your ad choices. Visit megaphone.fm/adchoices
22/11/2415m 33s

How AI Is Transforming Hollywood’s Visual Effects Industry

Hollywood studios are making big bets that artificial-intelligence models could help make movie magic cheaper than ever, including in the visual effects industry. And after Lions Gate Entertainment announced a new partnership with Runway to develop new tools trained on its catalog, AI may be even more integrated in the production process. Host Danny Lewis speaks with editor, director and producer Jon Dudkowski, who has worked on shows including “Star Trek: Discovery,” “The Umbrella Academy” and “Buffy the Vampire Slayer.” He gives us a peek behind the scenes at how movies and TV are made, and how AI could change the industry. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Sign up for the WSJ's free The Future of Everything newsletter . Further reading: Lionsgate, Studio Behind ‘John Wick,’ Signs Deal With AI Startup Runway   Who Owns SpongeBob? AI Shakes Hollywood’s Creative Foundation  Meet Hollywood’s AI Doomsayer: Joseph Gordon-Levitt  The Outlook for Streaming: How Netflix Sees It   Learn more about your ad choices. Visit megaphone.fm/adchoices
15/11/2416m 35s

Will Cloud Streaming Kill the Videogame Console?

Videogame cartridges and discs have mostly been replaced by downloads. Now, some console makers like Microsoft want to move videogames into the cloud-streaming business. Joost van Dreunen, an industry analyst and CEO of market research firm Aldora, joins WSJ’s Danny Lewis to talk about the new technology behind streaming complex, interactive videogames and how it could change the multibillion-dollar industry. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com Sign up for the WSJ's free The Future of Everything newsletter.  Further reading: Xbox Lost the Console War. Now It’s Redefining Gaming.  The Tricky—but Potentially Lucrative—Task of Streaming Videogames  Microsoft Plans Boldest Games Bet Since Activision Deal, Changing How ‘Call of Duty’ Is Sold  The Road Ahead for Xbox with Phil Spencer  Learn more about your ad choices. Visit megaphone.fm/adchoices
08/11/2417m 41s

Colin Kaepernick’s AI Startup Lumi and the Future of Storytelling

Former NFL quarterback Colin Kaepernick says we all have stories to tell and that artificial intelligence can help. This summer, the activist, author and CEO launched Lumi Story AI. Backed by Reddit co-founder Alexis Ohanian’s venture capital firm Seven Seven Six, Kaepernick says the platform is meant to “democratize storytelling.” WSJ’s Andrew Beaton interviewed Kaepernick last week at WSJ Tech Live about the new venture and what his many life experiences have taught him about being a CEO. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Sign up for the WSJ's free The Future of Everything newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices
01/11/2418m 36s

Science of Success: Table-Tennis Star Ni Xia Lian’s Olympic Longevity

Most athletes’ competitive years are in their 20s and 30s, but 61-year-old Ni Xia Lian has been playing professional table tennis for nearly 50 years. The Chinese-born Luxembourgish table-tennis player was one of the oldest athletes at this summer’s Paris Olympics. On the Science of Success, WSJ’s Ben Cohen speaks with Ni and Tommy Danielsson, her coach and husband, about how she’s maintained her longevity in competitive sports. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Sign up for the WSJ's free The Future of Everything newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices
25/10/2411m 19s

The Longevity Business Is Booming, But Is There a Limit to Our Lifespan?

Life expectancy has been increasing over the years, and so has the longevity business. WSJ health and wellness reporter Alex Janin tells WSJ’s Charlotte Gartenberg about the booming business of extending our healthy years and our lives overall. But, despite the increase in life expectancy in the past few generations, some scientists believe we’ve already reached a plateau. WSJ health and science reporter Amy Dockser Marcus looks at the debate over the limits to longevity and finds that, no matter the hype, some scientists think you won’t live to 100.  What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Sign up for the WSJ's free The Future of Everything newsletter.  Further reading:  Think You Will Live to 100? These Scientists Think You’re Wrong  The Longevity Vacation: Poolside Lounging With an IV Drip  The Longevity Clinic Will See You Now—for $100,000  For This Venture Capitalist, Research on Aging Is Personal; ‘Bob Has a Big Fear of Death’  Outliving Your Peers Is Now a Competitive Sport  Learn more about your ad choices. Visit megaphone.fm/adchoices
18/10/2420m 8s

The New Pharma Frontier: Could Drugs Made in Space Help You Live Longer?

In the future, the drugs helping you live healthier, happier and longer may have components manufactured in space. In this conversation with WSJ’s Danny Lewis from the Future of Everything Festival in May, Eric Lasker, an executive at Varda Space Industries, and Sita Sonty, former CEO of Space Tango, discuss the advantages and limitations of space manufacturing and how it can benefit pharmaceutical development. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com Sign up for the WSJ's free The Future of Everything newsletter. Further reading: Is Space the Next Manufacturing Frontier?  Varda Hopes New Research Draws More Drugmakers to Space Factories  How Research in Space Helps Doctors Treat People on Earth  Space Manufacturing: Building an Economy Beyond Earth  Learn more about your ad choices. Visit megaphone.fm/adchoices
11/10/2415m 4s

People Are Living Longer. Can Old Age Be an Opportunity?

More and more people are living longer lives thanks to modern technology and medicine. But what does that mean for our mental health and making sure we’re living better as well as longer? Stanford University Center on Longevity founding director Laura Carstensen digs into how the milestones of life should be reworked, and tells WSJ’s Danny Lewis how society can adapt and plan for the 100-year lifespan to become common. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com Sign up for the WSJ's free The Future of Everything newsletter . Further reading: The Keys to Aging at Home? Frank Conversations and Financial Planning  Outliving Your Peers Is Now a Competitive Sport  Star Scientist’s Claim of ‘Reverse Aging’ Draws Hail of Criticism  The Secret to Living to 100? It’s Not Good Habits  Learn more about your ad choices. Visit megaphone.fm/adchoices
04/10/2417m 54s

Science of Success: Is Your Home Oversubscribed?

What makes your house a home? For starters, it’s spending time there, relaxing, cooking and watching TV. These days, that means lots of subscriptions, which also means lots of money. In fact, Americans spend billions of dollars on subscriptions they’ve actually forgotten about. On the Science of Success, WSJ’s Ben Cohen looks at the booming subscription business and ways to help you get that spending in check. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Sign up for the WSJ's free The Future of Everything newsletter. Further reading:  The Real Reason You’re Paying for So Many Subscriptions  Americans Are Canceling More of Their Streaming Services  Learn more about your ad choices. Visit megaphone.fm/adchoices
27/09/2412m 46s

Will AI Make Home Renovations Easier?

Whether you’re sprucing up a kitchen or gutting a house, home renovations can be stressful, complicated and expensive. But new tools using artificial intelligence are trying to take some of the struggle out of the process by helping homeowners envision their dream home and communicate with architects and contractors. WSJ real estate, architecture and design reporter Nancy Keates joins host Danny Lewis to talk about how AI is making inroads into home renovations. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com Sign up for the WSJ's free The Future of Everything newsletter. Further reading: Stressing Over Your Next Home Renovation Project? Let AI Handle It.  The Big Risk for the Market: Becoming an AI Echo Chamber  United Arab Emirates Fund in Talks to Invest in OpenAI  Learn more about your ad choices. Visit megaphone.fm/adchoices
20/09/2414m 35s

It Cooks, It Cleans! When Will Robots Be Doing Our Chores?

What if you had a robot that could take care of your household chores, from doing laundry to making dinner? When the Roomba came out over 20 years ago, it seemed like other autonomous robots for the home were not far off. But no other home robot has yet become a household name. WSJ’s Charlotte Gartenberg speaks with Charlie Kemp, co-founder and chief technology officer of Hello Robot, about his company's dexterous robot called Stretch 3.They also talk about the technological hurdles we’ll have to overcome before truly helpful robots move into our homes. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Sign up for the WSJ's free The Future of Everything newsletter.  Further reading:  Elon Musk Says Tesla to Use Humanoid Robots Next Year  AI Startup Making Humanoid Robots Raises $675 Million With Bezos, Nvidia in Funding Round  Companies Brought in Robots. Now They Need Human ‘Robot Wranglers.’ Rise of the Restaurant Robots: Chipotle, Sweetgreen and Others Bet on Automation   Learn more about your ad choices. Visit megaphone.fm/adchoices
13/09/2419m 24s

The Home-Solar Boom May Have Gone Bust. What’s Next for Solar Power?

The amount of electricity generated by solar panels has surged over the last decade. But while rooftop solar panels are more common than ever, the balance of solar-power generation has shifted from power systems on individual homes to large-scale commercial arrays used by utilities. WSJ’s Danny Lewis sits down with energy and climate reporter Phred Dvorak and Pvilion CEO Colin Touhey to talk about the future of home solar, and the new role it might play in the power grid. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com Sign up for the WSJ's free The Future of Everything newsletter. Further reading: The Home-Solar Boom Gets a ‘Gut Punch’ The Solar Breakthrough That Could Help the U.S. Compete With China  Why Californians Have Some of the Highest Power Bills in the U.S. Coming Soon for Homeowners: Solar Panels That Actually Look Attractive  Learn more about your ad choices. Visit megaphone.fm/adchoices
06/09/2415m 31s

Meet the CEO Bringing Seaweed to Your Grocery Store

Seaweed has lots of practical applications. We use it as fertilizer, incorporate it into face creams and packaging as a plastic alternative, and we eat it. Very little of the seaweed used worldwide is grown in the U.S., which some proponents and regulators are looking to change because seaweed has been shown to have some positive effects on ecosystems. Maine-based Atlantic Sea Farms is one company looking to increase the amount of seaweed grown in U.S. waters. WSJ’s Alex Ossola speaks with Atlantic Sea Farms CEO Briana Warner about how her company is making that happen, and what it will take for seaweed aquaculture to truly scale in the U.S. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com Sign up for the WSJ's free The Future of Everything newsletter.  Further reading:  A Seaweed Crop Finds a Spot in Maine Waters  Learn more about your ad choices. Visit megaphone.fm/adchoices
30/08/2414m 21s

Science of Success: A Better Way to Board a Plane

It seems like every airline has a different way of boarding a plane. But which way works best? Astrophysicist Jason Steffen has spent his career trying to crack the deepest mysteries of the universe, and 15 years ago he discovered and published what he says is the optimal boarding strategy. So why aren’t all commercial airlines using it? On the Science of Success, WSJ’s Ben Cohen looks at what goes into planning the most efficient boarding process and what airlines are doing to help customers have a smooth entry to their flights.  What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Sign up for the WSJ's free The Future of Everything newsletter. Further reading: The Astrophysicist Who Has a Better Way to Board Airplanes  Southwest Airlines Is Ditching Open Seating on Flights  Southwest Fans Wonder if the Airline Has Changed Forever  It Can’t Be This Hard to Board a Plane  Learn more about your ad choices. Visit megaphone.fm/adchoices
23/08/2410m 45s

Pokémon Go as a Travel Guide? Meet the Fans Booking Trips to Catch 'Em All

The Pokémon videogame series has always been about traveling the world. But eight years after the launch of the mobile-phone game Pokémon Go, some players are taking that to extremes by using the game as a tool to plan their real-life travels. Salvador Rodriguez joins host Danny Lewis to talk about the people circling the globe in order to catch and trade the digital monsters. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com Sign up for the WSJ's free The Future of Everything newsletter. Further reading: The Adults Who Book Vacations Based on…. Pokémon?  Science of Success: The Mind at Work Behind an Iconic Song  How Pokémon Became a Monster Hit  Learn more about your ad choices. Visit megaphone.fm/adchoices
16/08/2416m 23s

Are the Skies Going Hypersonic?

The Concorde has long been retired, but future skies may be filled with aircraft that can go even faster, criss-crossing the world in a matter of hours. Hypersonic engines that are being developed for military and government applications, like defense, drones and missiles, could one day propel future planes much faster than conventional engines for less money. Host Danny Lewis looks at the technical and business obstacles, and finds out what it would take to make hypersonic air travel a reality.  What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Sign up for the WSJ's free The Future of Everything newsletter.  Further reading: Silicon Valley’s Next Mission: Help the U.S. Catch China and Russia in Hypersonic Weapons  How Hypersonic Flight Could Transform Transatlantic Flights  Hypersonic Missiles Are Game-Changers, and America Doesn’t Have Them  Learn more about your ad choices. Visit megaphone.fm/adchoices
09/08/2422m 32s

Google’s AI Can Help Plan Your Next Vacation. Should You Rely On It?

From flights to hotels to entire itineraries, AI tools like OpenAI’s ChatGPT and Google’s Gemini Advanced can help you plan your next vacation. In fact, more than 30% of “active leisure travelers” have used artificial intelligence for travel planning, according to MMGY global, a travel marketing agency. But how soon might these bots go from travel planning tool to travel planning agent? WSJ’s Charlotte Gartenberg speaks with Google’s Amar Subramanya, vice president of engineering for Gemini experiences, about the future of using AI for travel planning. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Sign up for the WSJ's free The Future of Everything newsletter. Further reading:  How Well Can AI Plan Your Next Trip? We Tested Gemini and ChatGPT  Don’t Trust an AI Chatbot With All Your Travel Plans Just Yet  AI Apps For Travel  Learn more about your ad choices. Visit megaphone.fm/adchoices
02/08/2419m 46s

Science of Success: What It Takes to Make a Better Berry

What makes for a luxury strawberry? Is it the taste? Texture? Color? Around five years ago, berry company Driscoll’s released a new, premium line of berries with a higher price tag. Some consumers are shelling out almost 70% more to get their hands on this fancy fruit. But what are the qualities of a premium berry? On this Science of Success, we delve into the food science behind breeding and selling Driscoll’s Sweetest Batch, from creating more objective benchmarks for the highly subjective experience of taste to how the company works with supertasters and sensory analysts to create the best possible berry. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Sign up for the WSJ's free The Future of Everything newsletter. Further reading: Why America’s Berries Have Never Tasted So Good  How Designer Fruit Is Taking Over the Grocery Store  Trying to Breed Better Fruit  Learn more about your ad choices. Visit megaphone.fm/adchoices
26/07/2411m 6s

Can Robots Reinvent Fast Food?

Restaurants are a tough business with tight margins, from the cost of food to paying for staff. Kernel, the new venture by Steve Ells, the founder and former CEO of Chipotle Mexican Grill, is trying to fix that by introducing food-making robots and a "digital-first" approach to restaurants. In this conversation from the WSJ Global Food Forum in June, reporter Heather Haddon talks with Ells about his new bet on consumers’ desire to eat less meat, and on a business model that could solve some of the industry’s thorny challenges. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com Further reading: Rise of the Restaurant Robots: Chipotle, Sweetgreen and Others Bet on Automation  How Chipotle’s Founder Is Moving Beyond Burritos  Chipotle’s Labor Costs Are Rising. Customers Will See It in Pricing.  Learn more about your ad choices. Visit megaphone.fm/adchoices
19/07/2413m 59s

Why You Might Be Eating More Seaweed in the Future

To hear proponents talk about it, seaweed could solve a whole lot of problems. It could feed people, restore polluted habitats and be an economic boost for fishermen. Though seaweed aquaculture has grown in the U.S. in recent years, the country produced less than 1% of the global seaweed crop in 2019. Now, some companies are trying to get seaweed aquaculture to scale in the U.S. But there are regulatory hurdles to overcome, and researchers have questions about how a scaled industry would affect existing ecosystems. WSJ’s Alex Ossola looks at what it will take to make seaweed a bigger part of the American diet in the future.   What do you think about the show? Let us know on Apple Podcasts or Spotify , or email us: FOEPodcast@wsj.com  Sign up for the WSJ's free The Future of Everything newsletter . Further reading: Inside the Quest for a Super Kelp That Can Survive Hotter Oceans  Cows Make Climate Change Worse. Could Seaweed Help?  A Sargassum Bloom Is Hitting Florida: What to Know About the Seaweed Mass  Learn more about your ad choices. Visit megaphone.fm/adchoices
12/07/2417m 55s

How Designer Fruit Is Taking Over the Grocery Store

No more mealy apples and flavorless oranges. There’s a growing category of produce available in your local grocery store: fruits and vegetables that have been carefully bred with flavor in mind. But these more delicious varieties tend to come in premium packaging—with a premium price to boot. WSJ contributor Elizabeth G. Dunn tells host Alex Ossola how this produce is bred and whether we can expect to see more of it in the future.  What do you think about the show? Let us know on Apple Podcasts or Spotify , or email us: FOEPodcast@wsj.com  Sign up for the WSJ's free The Future of Everything newsletter.  Further reading: This Strawberry Will Blow Your Mind: Inside the Startlingly Delicious World of Designer Produce  The Race to Save Ketchup: Building a Tomato for a Hotter World  Learn more about your ad choices. Visit megaphone.fm/adchoices
05/07/2414m 30s

Science of Success: The Hot Window AC Making Summers Cool

They’re ugly. They’re clunky. They’re loud. And, worst of all, they spike your energy bills every summer. The window air conditioner is a dreaded summer staple in many homes. But one company is redefining how an AC functions by thinking outside the typical window box. For Science of Success, WSJ’s Ben Cohen tells the story of Midea’s U-shaped window AC that captured the collective consciousness for its noise reduction and energy efficiency. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Sign up for the WSJ's free The Future of Everything newsletter. Further reading: How Did the World’s Coolest Air Conditioner Get So Hot?  The Race to Build a Better Air Conditioner Does Turning Off Your A/C When You’re Not Home Actually Save Money?  My Love Affair With Air-Conditioning  Learn more about your ad choices. Visit megaphone.fm/adchoices
28/06/2411m 22s

How NASA Sees Climate Change From Space

Our climate is changing. In the last 100 years, the planet has warmed about 1.5 degrees Celsius, according to NASA. But how can we learn more about our planet’s climate and what we can do to slow the changes? Gavin A. Schmidt, a top NASA climate scientist and director of NASA’s Goddard Institute for Space Studies, spoke with WSJ reporter Emily Glazer at the Future of Everything Festival on May 22, 2024 about the future of climate science and the data NASA is collecting on the Earth by looking at it from space. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Sign up for the WSJ's free The Future of Everything newsletter. Further reading: 2023 Was the Hottest Year on Record  Extreme Heat, Floods, Fire: Was Summer 2023 the New Normal?  Learn more about your ad choices. Visit megaphone.fm/adchoices
21/06/2416m 15s

Keeping Cities Cool in a Warmer Future

2023 was the world’s hottest year on record, and temperatures are expected to continue heating up. Cities, where more than half of the world lives, are contending with this extreme heat. But some places, such as Singapore, are looking for ways to modify aspects of their cities to make them more comfortable for people to live. The Cooling Singapore project is creating a hyper detailed digital twin of the city-state to be able to test the effectiveness of new methods the city would want to implement. WSJ’s Alex Ossola explains what they’ve learned, and how it can help us understand how more cities in the future might make changes to combat heat.  What do you think about the show? Let us know on Apple Podcasts or Spotify , or email us: FOEPodcast@wsj.com  Sign up for the WSJ's free The Future of Everything newsletter. Further reading: The Cooling Singapore 2.0 project, funded by the Singapore Nat ional Research Foundation, is led by the Singapore ETH Centre in partnership with Cambridge CARES, the National University of Singapore (NUS), Singapore Management University (SMU), the Singapore-MIT Alliance for Research and Technology (SMART), and TUMCREATE (established by the Technical University of Munich). 2023 Was the Hottest Year on Record  Earth Just Had Its Hottest Month Ever. How Six Cities Are Coping.  How Reflective Paint Brings Down Scorching City Temperatures  These Photos Show How Urban Growth Fuels Extreme Heat  Learn more about your ad choices. Visit megaphone.fm/adchoices
14/06/2418m 38s

Saving Ketchup: The Race to Breed a Tomato for a Warming World

What good is a future without ketchup or pasta sauce? These are just two potential casualties of a changing climate, as tomato growers face shrinking harvests due to hotter and drier weather. WSJ reporter Patrick Thomas takes us behind the scenes of how seed breeders are trying to make a tomato that can thrive with less water, and how that highlights the efforts going into protecting crops against the effects of climate change. Sign up for the WSJ's free The Future of Everything newsletter. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Further reading: The Race to Save Ketchup: Building a Tomato for a Hotter World  How to Eat Your Way to a Greener Planet  Sustainable Agriculture Gets a Push From Big Corporations  Learn more about your ad choices. Visit megaphone.fm/adchoices
07/06/2417m 17s

Science of Success: Birkenstocks and the Promise of Healthy Feet

How did a sandal that originally entered the U.S. market as a health product become a fashion staple and the crowning shoe of a multibillion dollar company? Margot Fraser originally brought Birkenstocks to the U.S. thinking that the comfort of the German sandal would appeal to women. But she couldn’t get shoe stores to sell them. They finally made it into the U.S. market through health food stores. Now, the seductively ugly shoe is a cultural icon and was valued at about $8.6 billion when the company went public last year. WSJ’s Ben Cohen explores the history of Birkenstock and how it paved the way for the future of women’s feet. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Further reading:  Why Americans Are Obsessed With These Ugly Sandals  A Key to Birkenstock’s Billion Dollar Success? Its Frumpiest Shoe  A Visual History of Birkenstock’s Rise, From Insoles to IPO  Learn more about your ad choices. Visit megaphone.fm/adchoices
24/05/2410m 52s

Will a Treatment Work? Try the 'Digital Twin' First.

How does your doctor know that a drug or procedure will work to treat a condition before they try it? Often, they don’t. Researchers are looking to create “digital twins,” digital versions of individual organs, to see how a patient will respond. Eventually there could be digital twins of entire bodies that are updated in real time with patient data. WSJ’s Alex Ossola speaks with WSJ senior special writer Stephanie Armour about how that might change the way we treat diseases in the future.  What do you think about the show? Let us know on Apple Podcasts or Spotify , or email us: FOEPodcast@wsj.com  Sign up for the WSJ's free The Future of Everything newsletter.  Further reading: A ‘Digital Twin’ of Your Heart Lets Doctors Test Treatments Before Surgery   Learn more about your ad choices. Visit megaphone.fm/adchoices
17/05/249m 53s

Ultrasound Isn’t Just for Pregnancy. How It’s Helping Treat the Brain.

Ultrasound is known for its use in imaging during pregnancy. But new advancements in the technology suggest that in the future, ultrasound could be used to disrupt the blood-brain barrier. This would allow doctors to more easily diagnose and directly treat illnesses like brain cancer without major surgery. WSJ’s Danny Lewis and Charlotte Gartenberg examine the new ways that ultrasound could be used more specifically and subtly to deliver accurate diagnoses and precise treatments. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com Sign up for the WSJ's free The Future of Everything newsletter . Further reading: New Ultrasound Therapy Could Help Treat Alzheimer’s, Cancer  Treatment Breakthrough for an Intractable Brain Cancer  The ‘Mini Brains’ solving medical mysteries and raising concerns We Can Now See the Brain Like Never Before  Learn more about your ad choices. Visit megaphone.fm/adchoices
10/05/2422m 30s

Chip in the Brain? How Brain-Computer Interfaces Could Change Medicine

A day when people can interact directly with computers using their thoughts could be on the horizon. Several companies, including Elon Musk’s Neuralink, have begun preliminary human trials of brain-computer interfaces - devices that decode the electrical signals in their brain and translate them into digital bits. Neurosurgeon Benjamin Rapoport is a co-founder and chief science officer of Precision Neuroscience, a company working on brain-computer interfaces. He spoke with WSJ’s Danny Lewis about how the technology works and how these implants could improve the lives of hundreds of thousands of people who could gain the ability to independently engage with the digital world. Correction: Dr. Benjamin Rapoport is the co-founder of Precision Neuroscience. An earlier version misspelled his name Rapaport. (Corrected on May 3) What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Further reading: Inside the Operating Room: Doctors Test a Revolutionary Brain-Computer Implant  Elon Musk’s Neuralink Wants to Make ‘The Matrix’ a Reality. It Has a Lot to Prove First.  She Didn’t Speak for 18 Years. A Computer Helped Find Her Voice.  The Devices That Will Read Your Brain—and Enhance It  Learn more about your ad choices. Visit megaphone.fm/adchoices
03/05/2420m 47s

Science of Success: How Barnes & Noble Is Redesigning the Bookstore Chain

What does the brick and mortar bookstore of the future look like? For Barnes & Noble, it looks more like the indie bookstores they once threatened to put out of business 20 years ago. The company recently redesigned their national chain of over 500 bookstores, shedding the big box personality in favor of a look reminiscent of local bookshops. On this week’s Science of Success, WSJ columnist Ben Cohen speaks to Barnes & Noble CEO James Daunt about the look, feel and idea behind Barnes & Noble’s new indie design. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Listening on Google Podcasts? Here's our guide for switching to a different podcast player. Further reading: That Cool New Bookstore? It’s a Barnes & Noble. New CEO Wants to Make Barnes & Noble Your Local Bookstore Barnes & Noble’s New Boss Tries to Save the Chain—and Traditional Bookselling  Learn more about your ad choices. Visit megaphone.fm/adchoices
26/04/2411m 20s

Designing the Sneaker of the Future

Can technology help us design the perfect running shoe that’s stronger, faster and better for the environment? David Allemann, co-founder of On, thinks technology can get us part of the way there, but it’s not the whole story. The performance running shoe and sportswear company is experimenting with computer simulation and bio-based materials to design sneakers to advance both runners and sustainability goals. WSJ men’s fashion columnist Jacob Gallagher speaks with Allemann about the future of running shoe tech and how sneakers might redefine the design cannon.  What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Further reading:  How On’s Running Sneakers Won Over Tech Bros and High Fashion Alike  Where Did All the Crazy Sneakers Go?  This Designer Knows What Sneakers You’ll Be Wearing Next Year  These Grandpa Sneakers Are Made in America. They’re a Hit Overseas.  Learn more about your ad choices. Visit megaphone.fm/adchoices
19/04/2418m 48s
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