Strong Message Here

Strong Message Here

By BBC Radio 4

In this new series, Helen Lewis and Armando Iannucci investigate which political buzzwords are strong and stable and which are a crock of covfefe.

Each week Helen and Armando will crack open the political phrasebook and attempt to decode the doublespeak. Why does everything now have to be 'turbo-charged'? What's the difference between a 'pledge' and a 'mission'? Why has my local MP been 'weaponised' and should I be worried?

You'll be treated to a crash course in the dark arts of political language from two people both baffled and beguiled by it. They'll walk you through the various verbal fiascos of the modern political lexicon so that by the end you'll be oven-ready for an appearance on Newsnight.

Warning: this podcast features strong political language that some listeners may find nonsensical.

Produced by Gwyn Rhys Davies. A BBC Studios Audio Production for Radio 4.

Episodes

Fist Emoji, Flag Emoji, Fire Emoji (with Ava Santina Evans)

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.Following the remarkable security breach dubbed 'Signalgate', Helen and Armando are joined by political editor of Politics Joe, Ava Santina Evans, to discuss how casualness has crept into political communication. Is it a threat? Is it just cringe? And why oh why do we still use the suffix 'gate' for a scandal, given its origins are over 50 years old?Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.ukSound Editing by Charlie Brandon-King Production Coordinator - Katie Baum Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4. An EcoAudio Certified Production.
03/04/2533m 57s

Seizing the Narrative (with Stephen Bush)

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.Are Labour telling a good enough story? Who is the best storyteller in politics? How do you establish a narrative to take control of events, rather than let events define you? To answer these questions, Helen and Armando are joined by Associate Editor and Columnist for The Financial Times, Stephen Bush.Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.ukSound Editing by Charlie Brandon-King Production Coordinator - Katie Baum and Caroline Barlow Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4. An EcoAudio Certified Production.
27/03/2532m 30s

Britain Isn't Working

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.This week, the Government announced their plans for welfare reform, so we take a look at the language around welfare, around benefit claimants, and how it's changed over the years. Gone are the 'strivers vs shirkers' of the 2010s or even Peter Lilley's infamous 'little list' of the early 90s. This government talks of 'supporting people into work' and 'right to try', but with the savings they are making, do their actions match their rhetoric?This episode has been edited to remove an inaccurate statement about the relative size of tax fraud compared to benefit fraud.Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.ukSound Editing by Charlie Brandon-King Production Coordinator - Katie Baum and Caroline Barlow Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4. An EcoAudio Certified Production.
20/03/2525m 47s

Be Quiet, Small Man

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.This week, Musk has been threatening a former astronaut (no, not the one he threatened the other week - another one), Trump has been talking tariffs, and Rupert Lowe took on his party's 'Messiah', Nigel Farage. What does all this tough talk mean in politics? Does projecting strength always work?Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.ukSound Editing by Charlie Brandon-King Production Coordinator - Katie Baum Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4. An EcoAudio Certified Production.
13/03/2530m 50s

In the Public Interest?

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.Hot mics, leaks, tell-all books. We find out a lot about how politicians talk in private. How does it differ from their public pronouncements? And are politicians less careful about how they come across in public these days? Helen and Armando survey the lay of the linguistic land.Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.ukSound Editing by Charlie Brandon-King Production Coordinator - Katie Baum Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4. An EcoAudio Certified Production.
06/03/2529m 19s

Everybody's Miserable

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.Farage says everybody is miserable, Trump says everything is a 'disaster', and Liz Truss chimed in saying Britain is a 'failed state', so Helen and Armando are trying to find out why those who claim to be patriots are keen to talk the country down. And why Starmer and Reeves' downbeat language has had real-life consequences.Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.ukSound Editing by Charlie Brandon-King Production Coordinator - Katie Baum Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4. An EcoAudio Certified Production.
27/02/2529m 59s

The Threat from Within

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.This week, JD Vance sent European leaders into a tailspin with an inflammatory speech at the Munich Security Conference, and Kemi Badenoch made an attention-grabbing speech at the Alliance for Responsible Citizenship. Looking at them side-by-side, what does it tell us about the language of the right on both sides of the Atlantic?Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.ukSound Editing by Charlie Brandon-King Production Coordinator - Katie Baum Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4. An EcoAudio Certified Production.
20/02/2536m 57s

Build, Baby, Build!

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.This week, Starmer has suggested that Britain adopt a 'Build, Baby, Build' strategy. Sound familiar? We thought so too, so Helen and Armando are looking at why politicians copy their opponents. Is it a sign of strength or weakness, and do the public think it sounds convincing?Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.ukSound Editing by Charlie Brandon-King Production Coordinator - Katie Baum and Caroline Barlow Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4. An EcoAudio Certified Production.
13/02/2538m 37s

Flying a Kite and Rolling the Pitch (with Rob Hutton)

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.Why do we know what's going to be in a political speech before it happens? What is 'kiteflying' and 'pitch rolling'? To find out, Helen and Armando are joined by sketch writer for The Critic, Rob Hutton, who has been at more political announcements than he's had hot dinners. What's the best speech he's heard? What's the worst? And who are all those people who turn up to watch the Prime Minister give a speech at a carpet factory in Darlington?Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.ukSound Editing by Charlie Brandon-King Production Coordinator - Katie Baum and Caroline Barlow Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4. An EcoAudio Certified Production.
06/02/2536m 6s

Trump Derangement Syndrome

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.This week, Trump has truly settled back into the White House, but is it different this time around? Helen and Armando take a look at how this unique politician uses language to get his way. We also look at Trump Derangement Syndrome - a favourite phrase of the new President to describe his detractors - and how other politicians have changed their tune about Trump since his last term.Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.ukSound Editing by Charlie Brandon-King Production Coordinator - Katie Baum Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4. An EcoAudio Certified Production.
30/01/2536m 51s

Free Speech Is Back!

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.This week, Helen and Armando take a deep dive into Mark Zuckerberg's statement which explains the new rules around fact checking and free speech on his Meta platforms. Is free speech really back? Or should we be worried that fact-checkers are a thing of the past? Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.Have you got a 'community note' for Helen and Armando? Email them to us at strongmessagehere@bbc.co.ukSound Editing by Charlie Brandon-King Production Coordinator - Katie Baum Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4. An EcoAudio Certified Production.
23/01/2529m 50s

A Lawyer, Not a Leader

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.This week, after a well-earned week off, Helen and Armando are back to break down how political attacks work. After Kemi Badenoch landed a blow on Keir Starmer calling him 'a lawyer, not a leader', we look at what makes a political attack potent, and crucially, what makes them flop.Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.ukSound Editing by Charlie Brandon-King Production Coordinator - Katie Baum Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4. An EcoAudio Certified Production.
16/01/2532m 16s

Listeners' Strong Messages

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.This week, Helen and Armando are delving into the email inbox to find out which political phrases have been driving our listeners to distraction.Strong Message here will be back on the 16th January at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.ukSound Editing by Charlie Brandon-King Production Coordinator - Katie Baum Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4. An EcoAudio Certified Production.
02/01/2524m 0s

Words of the Year

In a year where Labour secured a 'loveless landslide' in the UK and Trump sealed his return to the White House, Helen and Armando will be 'laser-focused' on their 'mission' to skewer the use and abuse of political language. From 'freebies' to 'fascism', 'weird' to 'working people', all of the strong messages that helped Make 2024 Great Again will be put under the microscope.A witty, illuminating exploration of the verbal tricks of the trade from two people both mesmerised and baffled by our political discourse. Helen and Armando will identify the worst political doublespeak, discover where it comes from, examine why it spreads - and look at what effect it has on the rest of us.Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.ukSound Editing by Charlie Brandon-King Production Coordinator - Katie Baum Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4. An EcoAudio Certified Production.
20/12/2430m 15s

The Tepid Bath of Managed Decline

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.This week, Helen and Armando are having a splash around in the tepid bath of managed decline. When does a phrase become accidentally too evocative? What is the remedy to a tepid bath? And is the desire for 'start up culture' within the government the right thing?Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.ukSound Editing by Charlie Brandon-King Production Coordinator - Katie Baum Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4. An EcoAudio Certified Production.
19/12/2429m 19s

Reset, NOT Relaunch

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.This week, following Keir Starmer's 'Plan for Change', Helen and Armando look at what a reset actually means. From Jaguar's rebrand to Miliband's Ed Stone, do resets work? Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.ukSound Editing by Charlie Brandon-King Production Coordinator - Katie Baum Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4. An EcoAudio Certified Production.
12/12/2432m 33s

Becoming a Distraction

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.Following Louise Haigh's resignation and Matt Gaetz's withdrawal from his Attorney General nomination, both said they were 'becoming a distraction', so Helen and Armando dig into the language of the political resignation. Looking at interesting resignations through history, Helen also codifies the archetypes of political resignations, and Armando tells us about seeing a high-profile sacking in real time.Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.We have a listener mailbag special coming up, so if you have any correspondence for Helen and Armando, email them to us at strongmessagehere@bbc.co.ukSound Editing by Charlie Brandon-King Production Coordinator - Katie Baum Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4. An EcoAudio Certified Production.
05/12/2432m 48s

I Make No Apology For...

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.This week, we get into the world of political apologies. Why does Starmer keep insisting he makes no apologies for things that no one is actually asking him to apologise for? Is saying something is 'regrettable' really an apology? And why has Mark Zuckerberg decided to stop apologising for Facebook?Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.ukSound Editing by Charlie Brandon-King Production Coordinator - Katie Baum Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4. An EcoAudio Certified Production.
28/11/2428m 31s

The Deep State

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.This week, Helen and Armando spend some time trying to understand the 'deep state', and why it's caught on as a political attack.What's the difference between The Movement and The Blob? And who is draining the swamp of what? And is it just a convenient thing to blame for your inability to get things done?Also, you'll find out what music they play in Stalin's bunker as you turn the key to initiate nuclear war.Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.ukSound Editing by Charlie Brandon-King Production Coordinator - Katie Baum Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4. An EcoAudio certified production.
21/11/2429m 40s

In Listening Mode

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.This week, as the Democrats lick their wounds, and Kemi Badenoch looks to rebuild her party, we are talking about politicians in 'listening mode'.Who are they listening to? Why weren't they listening sooner? Is it a tick-box exercise, or do they make meaningful changes based off their listening?They also look at Wes Streeting's big public consultation on the NHS, and Elon's plans to 'crowdsource' policy from the US population.Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.ukSound Editing by Charlie Brandon-King Production Coordinator - Katie Baum Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4. An EcoAudio certified production.
14/11/2428m 37s

MAGA - Trump trumps Harris

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.This week, Trump has made his way back to the White House, but will he Make America Great Again? What does that phrase really mean? And how did it become the enduring political message of our times?Helen and Armando examine how political reporters struggle to get answers, and what the effect of this election campaign will have on political language for years to come.A longer version, where Helen theorises on wrestling's impact on the world of politics, and Armando confesses the role he played in securing Trump's victory, is available on BBC SoundsHave you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.ukSound Editing by Charlie Brandon-King Production Coordinator - Katie Baum Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4. An EcoAudio certified production.
07/11/2430m 6s

Tough Decisions

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.This week, as Rachel Reeves delivers the first Labour budget in 15 years, we’re talking about ‘tough decisions'.What’s a tough decision? Why is language around budgets so slippery? And why doesn’t anyone drink at the dispatch box anymore?A longer version, where Armando recalls making The Thick of It during austerity, and discuss whether Ed Miliband was really ’toss enough’ is available on BBC Sounds.Sound Editing by Charlie Brandon-King Production Coordinator - Katie Baum Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4. An EcoAudio certified production.
31/10/2429m 16s

Kemi-Kaze and political nicknames

In this new series for Radio 4, comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.This week, Helen’s eye was caught by the Conservative leadership race, where Robert Jenrick has coined a new nickname for rival Kemi Badenoch. They dig into other examples of political nicknames and name-calling - the good, the bad and the ugly. And more to the point, is this sort of playground behaviour what we expect from our elected officials?A longer version, discussing more American presidents, and why Donald Trump keeps talking about Arnold Palmer, is available on BBC Sounds.Sound Editing by Charlie Brandon-King Production Coordinator - Katie Baum Executive Producer - Pete StraussProduced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.
24/10/2423m 38s

Introducing Strong Message Here

Helen Lewis and Armando Iannucci investigate which political buzzwords are strong and stable and which are a crock of covfefe.New episodes are available weekly on Thursdays on BBC Sounds from 24 October, 2024.
17/10/241m 31s
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