Julian Hearn, Founder Huel - Sustainable Fuel for the Human Body

Julian is the entrepreneur and marketing wizard behind Huel. Huel is a 'nutritionally complete' food product which aims to change how we produce and consume food. The 'hockey stick' growth of the business since launch in 2015 attests to its wild popularity with 20 million+ meals sold already. The company is on course for revenues of £58 million this year and anticipate a $1bn valuation in the next few years. We learn how he used SEO smarts to generate £2m revenues per year for his voucher codes business which he then exited before starting Huel. We dig into the hows and whys of the Huel mission and discuss the landscape of the future of food.