Tim Armoo, CEO Fanbytes - How to Influence People

Despite his 23 years, Tim Armoo’s reputation for ingenuity and audacious business plays precedes him, most recently as the founder and CEO of influencer marketing platform, FanBytes. A company described by the BBC as “…[owning] the mind of Generation Z”. We discuss his Tedx talk in which he describes the different manifestations of his identity from his early failures as a swimmer turned magician to his first company at 14 and his second which was acquired when he was 17. We dive into the exciting space of influencer marketing from both a brand and influencer perspective. Tim evaluates the inexorable development of SnapChat as the heir apparent of on-demand TV for the new generation. He recounts his phone blowing up with angry fan engagement after one slightly off-key campaign. And in light of this, we examine the rise, fall and possible resurgence of infamous YouTube super-influencer, Logan Paul. We then get onto Tim’s interesting approach to the entrepreneurial existence including the Eisenhower productivity matrix, Alexa-powered mornings and intermittent fasting. There’s even a recruitment plug for a cool role at FanBytes at the end… Tim has an easy manner which made for a very conversational interview. We’ve really enjoyed listening to it back!