How A Former NHL Referee Makes It Rain For Endeavor

Ed Horne negotiated the first ever Super Bowl halftime show sponsorship with Frito Lay. As leader of Endeavor Global Marketing, Horne oversees more than 500 strategists, creatives and marketers operating in 12 countries to make opportunities like this possible for companies. On this SportsMoney podcast, Horne discusses the keys to maximizing activation and return on investment. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.