From The Vault: Brad Tilden, CEO of Alaska Airlines
Alaska Airlines CEO Brad Tilden is in the midst of his "what's next" agenda following the company's successful acquisition of Virgin America. Acquisitions, no matter how well executed, are almost always tough on companies. But the commonalities between Alaska and Virgin - their focus on customers and building alignment among employees - lays the foundation for the former competitors to work together and adopt the best features of both airlines as they move forward under a single brand.