The Forbes Interview

BarkBox Turns Dog Devotion Into Dollars

Serial entrepreneurs Matt Meeker and Henrik Werdelin have mixed an obsession with dogs and the current subscription box craze to build Bark. The company started out as a monthly subscription service that delivers a box full of trendy dog toys and treats loved by both pets and people. Now, its products are carried in Target. Many might think this idea is for the dogs, but the team has turned a loyal following, sleek online retail strategy and whimsical products into a $100 billion business. Hear how they created the brand and their future plans for our four-legged friends.

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<p>Host Steven Bertoni, VP and Senior Editor of Under 30 brings you in-depth conversations with rising entrepreneurs, established leaders and the most significant minds influencing the business world today. From the origins of ideas, to the challenges of responsible growth, corporate governance, what informs success, the drive to succeed and everything in between. These are the behind-the-scene stories and personal anecdotes of the people that took their big ideas and made them a reality.</p>