Jeff Raider on How Harry's Is Taking Aim At Dollar Shave Club And Gillette

Jeff Raider, formerly of Warby Parker, took his success at the eyeglass startup and leveraged it to launch a razor company -- a crazy endeavor considering the space is dominated by industry giant Gillette and online rival, Dollar Shave Club. But cofounder Raider felt Harry's could infuse soul into the shaving experience combined with great attention to craft going out of his way to purchase a 100-year-old razor company in Germany because the cofounders felt it made the best blades in the world. Hear Raider talk about how he's tackling the shaving industry prioritizing customer experience and quality product. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.