How Sam Adams Founder Jim Koch Brewed A Billion Dollar Beer Revolution

You could call Jim Koch the father of the modern American beer movement. In 1984 he quit a stable career as a consultant to start a craft brewery with the aim of adding flavor to the watery U.S. beer market. His first beer, Sam Adams, launched an entire craft beer movement that has inspired professionals and hobbyists a like. On this episode, hear Koch talk about the ways in which he disrupted the beer industry. Also, Koch shares some of the wildest beer recipes he has tried, plus, some professional tips on avoiding a hangover when you've had a few too many cold ones. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.