The Forbes Interview

SoulCycle CEO Melanie Whelan Shares Her Secrets Of Building An Addictive Brand

SoulCycle's Melanie Whelan has used slick marketing, strategic branding and a tight-knit community to turn a once dreaded activity into a luxury experience.

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<p>Host Steven Bertoni, VP and Senior Editor of Under 30 brings you in-depth conversations with rising entrepreneurs, established leaders and the most significant minds influencing the business world today. From the origins of ideas, to the challenges of responsible growth, corporate governance, what informs success, the drive to succeed and everything in between. These are the behind-the-scene stories and personal anecdotes of the people that took their big ideas and made them a reality.</p>