Note to Self

Deep-Dark-Data-Driven Politics

The story goes: the Trump campaign hired consultants called Cambridge Analytica. Cambridge uses data to target voters' personalities and emotions. Trump wins. But it's not so simple. 
Did the Trump campaign have a secret sauce? Or just more ketchup? This week, some answers. With Matt Oczkowski of Cambridge Analytica, psychometrics pioneer Michal Kosinski, and Nicholas Confessore of the New York Times.
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Is your phone watching you? Can texting make you smarter? Are your kids real? Note to Self explores these and other essential quandaries facing anyone trying to preserve their humanity in the digital age. 
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