The Allusionist

37. Brand It

Got a company or a product or a website you need to name? Well, be wary of the potential pitfalls: trademark disputes; pronounceability; being mistaken for a dead body… Name developer Nancy Friedman explains how she helps companies find the right names, and why so many currently end in ‘-ify’. Plus: The Allusionist’s origin story, with Roman Mars. Read Nancy’s excellent blog about naming and trends in the language of commerce at <a href="http://nancyfriedman.typepad.com">http://nancyfriedman.typepad.com</a>. There’s more about this episode at <a href="http://theallusionist.org/brands">http://theallusionist.org/brands</a>. Greet me at <a href="http://twitter.com/allusionistshow">http://twitter.com/allusionistshow</a> and <a href="http://facebook.com/allusionistshow">http://facebook.com/allusionistshow</a>.<a href="http://patreon.com/allusionist" rel="payment">Support the show: http://patreon.com/allusionist</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.