SE3 EP50: Principles of Winning Facebook Ad Campaigns

On this episode, I am going to go through what you need to have in place in order to win on Facebook LONG TERM.

FUNDAMENTALS
1. Established Product / Market Fit
2. Your customer avatars for cold targeting - who buys from you? who is likely to buy from you?
3. Rock solid customer list

CAMPAIGN
1. Creatives: image and video
2. 15-second videos
3. Creative variations
4. Work in cycles 4-5 days cycles to understand what works
5. Hack virality into your videos
6. Show your product in use

 

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