SE3 EP30: Scaling Your Campaign AdSets (DAY 4) ~ Pillars of a Rock Solid Facebook Ads Strategy

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4 Ways of Scaling a Campaign   Campaign doing well - what do you do to SCALE up?   OPTION 1: Increase Budget Gradually Increase daily budget by 20% every 3 days The algorithm needs 2-3 days to adjust. The first day of SCALE, ROI may be negative. Change the budget within the first 3 hours after midnight of the ad account time zone   OPTION 2: Duplicate Winning Adset - Vertical Scaling Leave existing working adsets Duplicate the adsets and adjust the budget between 50-300% DO NOT touch a working ad set    OPTION 3: Horizontal Scaling Strategy 5-10 duplicates of the same adset and carry out 20% increments every 3 days     OPTION 4: Product Scaling Adding more products and testing these new products on Facebook   OPTION 5: Export you winning ads from an existing Ad account  Export you winning ads from an existing Ad account to a new ad account. Ad accounts have a different performance.

 

 

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