SE3 EP04: Scaling Direct-to-Consumer Ecommerce Growth w/ Category Expansion & Investment
One of the most downloaded episodes last season was Brand Authenticity, Selling Direct to Consumer and Gaining PR Traction [Physical Product Podcast EP:02] with Scott Gabrielson, founder of Oliver Cabell. A minimalist high-end bag and accessories company.
On this episode, I bring Scott again to share the progress of his brand. What really initially impressed me was not only Oliver Cabell's very well designed Italian made products but the execution of the media - both mainstream and social. It was right on point; with coverage on Fast Company, Cool Hunting and GQ. Scott had a lot to say on how to rapidly grow an email database.
Oliver Cabell has made another milestone; with recent funding from an angel investor to the tune of $1.2m, they are expanding beyond high-end bags into footwear (sneakers to be specific).
So on this episode, Scott shares how he was able to attract investment and how he intends to uniquely launch designs on a weekly basis rather than seasonal.
It was a really interesting discussion with sprinkles of anecdotes on how to build and grow a luxury fashion brand.
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