SE2 EP23: YOUR WHY is not what you SAY...acting out your WHY is what matters

  WHY - we believe in thinking differently (PURPOSE - CAUSE - BELIEF) What - we do  How - we are difference USP /  Differentiation    APPLE: Inspired leaders and organisations think act communicate from the inside-out   we make great computers beautifully designed action     Everything we do we BELIEVE in challenging the status co we BELIVE in doing things differently   The way we challenge the STATUS co is by our products   Beautifully designed, Easy to use, and User friendly   We just happen to make GREAT computers WANT TO BUY ONE?       Go back in history…   Julius Cesar  Alexander the Great Napoleon  Elon Musk     Inside - Out   GOLDEN CIRCLE   "People don't buy WHAT you do, they buy WHY you do it.”  ~ Simon Sinek   Inward view   Sticking to your own lane.   Yet a scalable WHY       LIMBIC - feelings NEO CORTEX - rationality      your why permeates through all your communications if is not just about saying…it is in every single detail about your brand that your customers, investors, suppliers and the general public interact with   MADE.com minimal designer furniture at an affordable price We think the high street and expensive designer brands give consumers a raw deal. That's because everyone along the way takes a cut, from agents to landlords. And you - our discerning customer - pay for that cut. So we're making a stand: taking on the high street to offer you original furniture design at affordable prices. Here's how we do it differently:   GREAT DESIGN, AFFORDABLE PRICES  DIRECT FROM THE MAKERS No physical stores. No middlemen. We're just a passionate team bringing a new way to buy furniture: cutting out the fuss so you can get beautifully made pieces at a price to suit you.  OUR PRICING Without the middleman we connect you directly with designers, giving you designer furniture at affordable prices.  UNCOMPROMISED QUALITY We work with fresh design talent to create our unique furniture collection. And then we find the best craftsmen to build it - often the same people who make products for top high street brands.     images colours  price copy choice of influencers  choice of store location     BONOBOS.com well made clothes the perfect pair of trousers How It All Started We started Bonobos because we couldn't find pants that fit. They were either way too tight or too boxy. We fixed it. Now we've expanded our playbook to shirts and suits.         Warby Parker “rebellious spirit and a lofty objective” to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses   Every idea starts with a problem. Ours was simple: glasses are too expensive. We were students when one of us lost his glasses on a backpacking trip. The cost of replacing them was so high that he spent the first semester of grad school without them, squinting and complaining. (We don’t recommend this.) The rest of us had similar experiences, and we were amazed at how hard it was to find a pair of great frames that didn’t leave our wallets bare. Where were the options?