SE2 EP22: SHOPIFY PAY & the Instant Payments Space.

Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

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Reducing friction and shopping cart abandonment is key on every eCommerce manager’s and store owners mind. how can I replicate an Apple Pay experience or better still a contactless card experience at checkout whilst at the same time minimising fraud?   INSTANT PAY SOLUTIONS most major players are rolling out solutions… PAYPAL EXPRESS - in most cases takes 2 clicks AMAZON PAYMENTS- takes 2 clicks APPLE PAY - 2 steps STRIPE - in most cases 2 steps ANDROID PAY - 2 steps The payment platform no one is really talking about that could be a key game changer is SHOPIFY PAY   Why?   Introduced in April at their developer conference   IT WORKS ACROSS any STORE using Shopify and reduces checkout field entry from 16 to just 2 fields.   SECURE AND SIMPLE shoppers need to ‘OPT IN’ to SHOPIFY PAY at Checkout they receive a 6-digit verification code   SHOPIFY now know both their mobile device # and email address This is a 2-factor authentication at play here!   SHOPIFY STORE OWNERS CAN OPT OUT OF SHOPIFY PAY   SHOPIFY CLAIMS that Shopify speeds up the checkout process by 40 percent, and conversions occur around 18 percent more among returning customers thanks to the added ease of making a purchase.   ....your turn!