What this Entrepreneur Learnt after his Sports and Energy Drink Product Failed [Physical Product Podcast EP:08]

WATCH THIS INTERVIEW ON YOUTUBE:
https://youtu.be/jFYa1gGhjuM

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After almost a decade in the sports and energy drink industry, Tyler Benedict turned his passion for travel, bicycles and tech into Bikerumor.com, the world's largest, most popular cycling tech blog. Now, he's taking the lessons learned and his global connection to brands large and small to inspire entrepreneurs to launch their startup with The Build Cycle

On this episode we talk about.
Key mistakes and lessons:
- Didn’t do the RIGHT kind of market research and had no idea how the sales channels worked
- Trusted the wrong people, from distributors to sales people to accountants
- Spent money foolishly
- Didn’t get good (or any) advice
- Assumed consumers and buyers cared about the wrong things
- Product wasn’t different enough

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