SE2 EP02: Shopping Cart Recovery with Facebook

Welcome to 2X eCommerce
the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them. 

   

I have been working with shopping cart recovery campaigns via Facebook for a while and the great thing is that it works.
It is a dirt cheap way of squeezing sales from undecided shoppers. 
It will not necessarily generate masses of sales but rather trickles that might have otherwise been lost.

On this episode, I talk about the two major ways I go about shopping cart recovery on Facebook:

1: Event Tracking - set up product tracking via your product catalog.
2: Custom audience set up via URL strings

The are both effective means of recovering abandoned shopping carts that should be tested side by side. They are also quite low maintenance from an account management standpoint.