2X eCommerce Podcast

SE2 EP01: We are in the business of creating HAPPINESS [REPUBLISHED]

 <p>WE HAD TO REPUBLISH THIS EPISODE BECAUSE THERE WAS AN ERROR IN THE LAST EPISODE.</p> <p>Welcome to 2X eCommerce</p> the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them.    Also hear from proven marketing growth experts who are number 1 or number 2 in specialist areas of online retail marketing.       - People buy products to transform their lives - Fulfil their emotional needs     Lets talk about cars: Low end of the scale - skoda (happiness in value, I can afford it and it is still quality!) Mid range of the scale - audi A4 / bmw 3 series (happiness in comfort)     High end - porche (happiness in luxury)             Your duty and obligation to deliver happiness: - your employees - your customers    Your promise of happiness should tie in with your USP... Advertising and psychology called Walter Dill Scott    your promise in your advertising, product copy, website and packaging  should reflect the transformation 

2X eCommerce Podcast is an Ecommerce Podcast Show dedicated to rapid growth and scale in online retail. 
It neither for enterprise nor for micro etailers. 
It is geared to helping ambitious online retailers looking at scaling by 2X, 3X or even 10x.
I hand pick the guests that come on the show to share their expertise and experience. 
My criteria is based on one question:

Can my guests’ provide valuable information and insights to help you my listeners rapidly grow metrics such as conversions, average order value, repeat customers, traffic and ultimately sales?

If they can, then I try my best to get them on the show! 

Kunle Campbell