EP 63: A Data Driven Approach for Selecting Brick & Mortar or Pop-up Retail Store Locations w/ IdealSpot’s Bryan Eisenberg
Bryan Eisenberg is the Founder & CMO of Ideal Spot - a web-based, commercial real-estate mapping and analysis suite. IdealSpot helps retailers find their ideal retail location utilizing machine learning algorithms akin to retail location data analysis experts.
Its machine learning algorithms utilizes deep learning analysis of over 15,000 data points such as demographics, psychographic, search, social, mobile, competitive, and traffic metrics for every location in a bit to significantly reduce the risks retailers face when choosing retail locations.
Bryan is a recognised authority and pioneer in ecommerce, UX, online customer experiences and conversation rate. Bryan has worked with companies such as HP and Intel as well as is on the advisory board of several successful start-ups.
He is 2-time best-selling New York Times and Wall Street Journal Author of the books:
“Call to Action” and "Waiting for Your Cat to Bark"
He a world leading and respected digital marketing expert.
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However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.
Enter Salsify...
Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.
I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:
- Your entire product catalog can be accessed by any department in a centralised hub,
- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store
- Salsify tells you when it spots missing critical fields across your product catalog
It is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.
As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x
