2X eCommerce Podcast

EP 37: 6 Steps to Help You Sell More over the Coming Holidays

How should you structure your marketing campaigns for the upcoming holiday selling season?
On this episode of the 2X eCommerce Podcast Show, I shed a 6 step framework to use to sell more this holiday season for:
- Black friday - friday after thanksgiving
- Super saturday - Panic Saturday is the last Saturday before Christmas
- Cyber Monday or Green Monday - 2nd monday in December - best sales day in december according to eBay
- Boxing Day - December 26th post christmas sales in the UK/Ireland

The six areas I expand upon in this episode are:
1. Own mindshare
2. Finalise or test discount offers
3. Prep up for gifting
4. Psychology - surprise and delight
5. Gift centre - landing pages
6. Email automation

This show is brought to you by 2X Consulting Ltd

2X eCommerce Podcast is an Ecommerce Podcast Show dedicated to rapid growth and scale in online retail. 
It neither for enterprise nor for micro etailers. 
It is geared to helping ambitious online retailers looking at scaling by 2X, 3X or even 10x.
I hand pick the guests that come on the show to share their expertise and experience. 
My criteria is based on one question:

Can my guests’ provide valuable information and insights to help you my listeners rapidly grow metrics such as conversions, average order value, repeat customers, traffic and ultimately sales?

If they can, then I try my best to get them on the show! 

Kunle Campbell