2X eCommerce Podcast

EP 35: The Single Most Important Thing to Do Right Now in Prep for the Holiday Selling Season

What is the single most important thing I should be doing right now to prepare for the upcoming holiday selling season?
The single most important thing to do right now is to have a thorough analysis of your performance from last year's holidays; for Black Friday, Cyber Monday and pre-Christmas.
Outline and section out your analysis as follows:
1. Stock control and management,
2. Traffic
3. Marketing &amp; PR
4. Marketplaces
5. Website Sales, Discounts and Offers
6. Fulfilment
7. Financials

This show is brought to you by 2X Consulting Ltd

2X eCommerce Podcast is an Ecommerce Podcast Show dedicated to rapid growth and scale in online retail. 
It neither for enterprise nor for micro etailers. 
It is geared to helping ambitious online retailers looking at scaling by 2X, 3X or even 10x.
I hand pick the guests that come on the show to share their expertise and experience. 
My criteria is based on one question:

Can my guests’ provide valuable information and insights to help you my listeners rapidly grow metrics such as conversions, average order value, repeat customers, traffic and ultimately sales?

If they can, then I try my best to get them on the show! 

Kunle Campbell