2X eCommerce Podcast

EP 26: Amazon Product Advertising Masterclass with CPC Strategy w/ Rick Backus

This is the 2nd of a 3-part series with CPC Strategy - the paid search management agency with a specialist focus in retail.
This episode is dedicated to how to effectively run Amazon Product Advertising campaigns and why it must not be ignored as a paid customer acquisition channel in e-commerce. We cover pretty much everything retailers need to know about AMAZON ADVERTISING today.
Stay tuned and be prepared to take a load of notes!
Based on this article: http://www.cpcstrategy.com/blog/2015/02/amazon-sponsored-product-vs-amazon-product-ads/

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Rick Backus
Rick is CEO and Co-Founder of CPC Strategy - he has spent his entire professional life in the world of online retail, initially with price comparison engine PriceGrabber.com, before co-founding CPC Strategy in 2007.
Rich is a regular speaker at conferences such as IRCE, SES, MivaCon and SearchLove.
And a columnist on publications such as Search Engine Land, Internet Retailer, Mixergy and MediaPost.

2X eCommerce Podcast is an Ecommerce Podcast Show dedicated to rapid growth and scale in online retail. 
It neither for enterprise nor for micro etailers. 
It is geared to helping ambitious online retailers looking at scaling by 2X, 3X or even 10x.
I hand pick the guests that come on the show to share their expertise and experience. 
My criteria is based on one question:

Can my guests’ provide valuable information and insights to help you my listeners rapidly grow metrics such as conversions, average order value, repeat customers, traffic and ultimately sales?

If they can, then I try my best to get them on the show! 

Kunle Campbell