2X eCommerce Podcast

EP 15: 6-Step CRO Process to 2X Conversions in Ecommerce - Peep Laja, ConversionXL

What’s more important: driving more traffic or improving conversions?
How do you find and fix areas in your store and ecommerce funnel leaking money?
What is a detailed and definitive way of carrying on conversion optimisation and split test on an ecommerce site?
My guest on today’s show; Peep Laja runs one of the most popular CRO blogs out there as well as a CRO agency: conversionxl.com.

He’s going to answer these questions and shed more light on his agency’s highly detailed ecommerce conversion optimisation process, how they establish hypothesis and tests

2X eCommerce Podcast is an Ecommerce Podcast Show dedicated to rapid growth and scale in online retail. 
It neither for enterprise nor for micro etailers. 
It is geared to helping ambitious online retailers looking at scaling by 2X, 3X or even 10x.
I hand pick the guests that come on the show to share their expertise and experience. 
My criteria is based on one question:

Can my guests’ provide valuable information and insights to help you my listeners rapidly grow metrics such as conversions, average order value, repeat customers, traffic and ultimately sales?

If they can, then I try my best to get them on the show! 

Kunle Campbell