2X eCommerce Podcast

EP 05: How Danz Spas Uses Celebrity Endorsements & PR To Build Trust For Their £1m+ Hot Tub Business

Danz Spas are a pure-play online retail business that sell affordable, high quality hot tubs and spas online to the UK and EU market.

Founded in 2006 by Daniel Thomas, it is now a £1 million ($1.7 million) plus business based in Nottingham (UK). What caught my attention and triggered this interview, was a BBC article titled 'The value of celebrity endorsements' - that revealed pop star, Sophie Ellis-Bextor endorses Danz Spas.

Danz Spa also boasts of having other UK celebrity customers like: John Barnes (UK footballer), John Newman (pop-star),  Sophie Ellis-Bextor and soon to be Alexandra Burke (pop star). It was the second time I had read about Danz Spas in the mainstream press and I really wanted to dig into the workings of their PR strategy as well as the impact of a high powered celebrity endorsement on their eCommerce sales. Daniel is by all measures  a gentleman with a lot of hustle. He was very well prepared for this interview and shared a lot of figures about his business as well as the Spa industry in general.

http://2xmedia.co/podcast/ep05/

2X eCommerce Podcast is an Ecommerce Podcast Show dedicated to rapid growth and scale in online retail. 
It neither for enterprise nor for micro etailers. 
It is geared to helping ambitious online retailers looking at scaling by 2X, 3X or even 10x.
I hand pick the guests that come on the show to share their expertise and experience. 
My criteria is based on one question:

Can my guests’ provide valuable information and insights to help you my listeners rapidly grow metrics such as conversions, average order value, repeat customers, traffic and ultimately sales?

If they can, then I try my best to get them on the show! 

Kunle Campbell