FT Start-Up Stories

Episode 4 - Getting close to your customers

James Watt found the secret of success was building a community of fans for his craft beer. They have provided investment, ideas and even helped find locations for his expanding network of bars.Picture credit: Rosie Hallam Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

The Financial Times's Jonathan Moules talks to entrepreneurs about building successful brands, giving birth during a funding round, and rebuilding a reputation in the wake of bankruptcy. Real stories from those who've done it, from idea to exit. Produced by Fiona Symon Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.