We Assess the Outrage over "Bodega" and Mother!

Last week, a Silicon Valley startup called Bodega instigated an internet meltdown after a Fast Company profile made the company’s intentions clear. “Eventually, centralized shopping locations won’t be necessary, because there will be 100,000 Bodegas spread out, with one always 100 feet away from you,” said Paul McDonald, a co-founder, who used to work at Google. The outrage made moral sense. “Bodega” is name that’s asking for trouble, especially with people who frequent them. The outrage is also easy. Where’s the upset over the effect other, bigger companies – like Amazon, whose latest major acquisition, Whole Foods, has slashed prices – might actually have on bodegas? Being mad at Amazon is harder when it’s mixed up in so much of your life. We discuss the dilemma.

We also get into the horror at the movies (“It,” “Mother!”) and on TV (“American Horror Story: Cult”), and how it meets up with our times in surprising and hilarious ways — especially Darren Aronofsky’s “Mother!” with Jennifer Lawerence and Javier Bardem. It’s a mess and a half. But it’s a really fun mess.

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