The Extraordinary Business Book Club

Episode 110 - The Best Bits!

<p>Another helping of best bits from recent episode: we're talking about 'fast books' and 'slow books' - which kind is yours? - writing with a co-author, and how doodling can help you come sideways at a book.</p> <p>Tune in, sit back, and listen to insights and inspiration from these superb writers: </p>  Steve Scott on how he's written 70 books in around a decade; Robert Cialdini on why it took him more than 30 years to write a second solo-authored book after Influence; Joe Pulizzi on how books fit into the content marketing mix;  Jurgen Appelo on the agile approach to writing;  Daniel Coyle on writing as a building process; Elaine Gould on the sheer relief of finishing a 'slow book';  Morra Aarons-Mele on the different tempos of social media, blogging, content marketing and books;  Lyn Bromley &amp; Donna Whitbrook on how to write together without falling out;  Edgar Papke &amp; Thomas Lockwood on why co-authorship is more than the sum of the parts;  Kate Raworth on how an idle doodle evolved into the award-winning book Doughnut Economics.  

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.