The Extraordinary Business Book Club

Episode 90 - The Best Bits

<p>Another satisfying helping of the choicest morsels of practical inspiration served up by recent guests. Listen to: </p>  Dr Lynda Shaw (business neuroscientist) on what stories do to our brains and why that's good for business Matt Locke (Storythings and The Story conference) on the craft of storytelling Nigel Wilcockson (Random House Business Books) on what makes a business book great Donya Dickerson (McGraw Hill) on what publishers are looking for in business book proposals David Newman (Do It! Marketing) with a Jedi mind trick for getting your own way with your publisher Dorie Clark (Entrepreneurial You) on making money because of your book rather than from it  Carole Wyer (blogger and author) on the importance of trying new stuff Dan Underwood (Art of Enterprise) on taking risks Rebecca Jones (Enterprise Within) on Just Getting On With It.  <p>Warning: this show is unsuitable for anyone wishing to remain within their zone of comfort. </p>

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.