Episode 56 - The future of content with Melissa Romo

This is not just any frog. This is the frog that gets Melissa Romo into writing mode. Usually he sits atop the antique writing desk in her bedroom, but if she's travelling he comes along and perches wherever he can, so that even on a plane or in an anonymous hotel room, he quietly sends the signal to her brain: 'It's time to write.' 

Melissa has a unique perspective on writing: she's a novelist, a publisher, and also Head of Global Content at Sage, so she comes at the issue of connecting with people through content from multiple angles, bringing a fascinating insight to the business of writing business books.  

In this week's episode as well as discussing her own writing routines and tips we touch on bots, voice assistants, interactive content and AI stories - it's a fascinating glimpse into how one of the world's biggest companies sees the future of content marketing.