#19 How the canvas tote bag became a fashion statement with Smruti Sriram, Supreme Creations

Ever wondered where the canvas tote bags, which we’ve become so reliant on for everyday errands, come from? In the episode, we hear from Smruti Sriram from Supreme Creations, the world’s largest ethical manufacturer of reusable bags with 50,000 clients across Europe. Originally a business set up by her father, she was the pioneer behind shifting perceptions of these sustainable bags by partnering his fashion labels to make them somewhat of a fashion icon in their own right.

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