#2 How a bracelet can tell us what love means with Chrissie Lam

#2 How a bracelet can tell us what love means with Chrissie Lam

By Samira Sohail: Business Strategist | Reckless Dreamer

"Love is proportional to will power..."

Stemming from a throwaway Instagram photo of strangers on a plane talking about what love means, Chrissie - a change-making fashionista- has created the LOVE IS bracelet. It follows a Toms' type model- produced by Maasai tribes and distributed on mass scale by American Eagle and Whole Foods.

We’ll hear her story of how her passion for concept design, a sabbatical and how she was keen to create jobs rather than charity through this work.

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