SE3 EP61: Leveraging User Generated Content Marketing for Community Growth and Building Credibility

On this episode I interview, Jose Angelo Gallegos, a Silicone Valley-based Content Marketing Strategist and a Social Media Today columnist.

Jose goes into details about:

The power of building a community around your product brand Why user-generated content in the form of customer photos and videos come across as more authentic to potential customers, How to request, curate and broadcast user-generated content Why you should use user-generated content in your paid advertising  How to craft your brand story around user-generated content with examples from the 'shot on the iPhone' campaign. 

 

 

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SPONSORS:

This episode is brought to you by:

Klaviyo 

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