Industry Dive's Sean Griffey on building a $22 million media business with no venture capital

Industry Dive, an online-only B2B company based in Washington D.C., is a good proof point that the sky is not falling for all "ad-dependent" media. Founder & CEO Sean Griffey discussed the reasons why he wants to stick to the ad model for Industry Dive, stretching brands across the several industries they cover and their ability to make measured bets in their business.