Acquired

Episode 12: Snapchat

Ben and David tackle their first failed acquisition: Facebook's 2013 offer to buy Snapchat. They cover the fascinating story of Snapchat's creation and growth, their blossoming business model, how it would be different inside of Facebook, and what the future holds.Sponsors:Anrok: <a href="https://bit.ly/anrokacquired">https://bit.ly/anrokacquired</a> Statsig: <a href="https://bit.ly/acquiredstatsig24">https://bit.ly/acquiredstatsig24</a> Anthropic: <a href="https://bit.ly/acqclaude">https://bit.ly/acqclaude</a> More Acquired!:<a href="https://www.acquired.fm/email">Get email updates</a> with hints on next episode and follow-ups from recent episodes<a href="http://acquired.fm/slack">Join the Slack</a><a href="https://pod.link/acquiredlp">Subscribe to ACQ2</a><a href="https://www.acquired.fm/store">Merch Store</a>!© Copyright 2015-2025 ACQ, LLC Items mentioned in the show:<a href="http://www.forbes.com/sites/jjcolao/2014/01/06/the-inside-story-of-snapchat-the-worlds-hottest-app-or-a-3-billion-disappearing-act">The Inside Story Of Snapchat: The World's Hottest App Or A $3 Billion Disappearing Act?</a><a href="http://www.recode.net/2016/5/9/11594144/evan-spiegel-snapchat">Inside Evan Spiegel's very private Snapchat Story</a>

Every company has a story.

Learn the playbooks that built the world’s greatest companies — and how you can apply them.