SE4 EP04: Key Metrics to Pay Special Attention to in Your Facebook Ads Campaigns
1: Do not track Link Clicks - Use Outbound Links Instead. DEFINITIONS Link Clicks: The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile. Outbound Clicks: The metric outbound clicks measure the number of clicks leading people off Facebook-owned properties, while link clicks show clicks to destinations on or off Facebook-owned properties. If you're using an ad format that opens into a full-screen experience, such as collection or Canvas, outbound clicks may provide more insight to the performance of your ads. Unique Outbound Clicks Website View Content: The number of view content events tracked by the pixel on your website and attributed to your ads. 2: Website View Content to Outbound Clicks Ratio Super Health 7:1 Healthy 5:1 OK 3:1 Less check product, user experience, engagement onsite 3: Track Micro-Conversions not only Purchase / ATC / IC Less check product, user experience, engagement onsite
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