How to motivate people to do good for others | Erez Yoeli

How to motivate people to do good for others | Erez Yoeli

By TED

How can we get people to do more good: to go to the polls, give to charity, conserve resources or just generally act better towards others? MIT research scientist Erez Yoeli shares a simple checklist for harnessing the power of reputations -- or our collective desire to be seen as generous and kind instead of selfish -- to motivate people to act in the interest of others. Learn more about how small changes to your approach to getting people to do good could yield surprising results.
How to motivate people to do good for others | Erez Yoeli
How to motivate people to do good for others | Erez Yoeli
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