Rocketship.fm

Jobs to be done: "The Full Moesta"

We go behind the scenes as Bob Moesta, the co-creator of the Jobs to Be Done (JTBD) Framework completes a full interview with Matt Ragland of ConvertKit on why he attended INDUSTRY 2017.
Whether you’re interested in JTBD or you’re already conducting JTBD interviews, learning from one of the masters is one of the best ways to improve your technique. 
Listen to part one of two of the completely uncut JTBD interview.

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Essential listening for Product Managers, Entrepreneurs, and anyone working in tech today. We break down the concepts you need to know, from Product Management to Growth, Sales to Funding, we'll bring you stories that will inspire and insights that will change the way you think about product and business. Rocketship.fm, produced in partnership with Product Collective, has been featured in Forbes, Huffington Post, Inc, Entrepreneur, and many more business publications as a top business podcast year after year.