Kwame Ferreira, CEO Impossible.com - Building a Future We Want

Kwame’s mercurial career includes roles as a professor of design, a filmmaker and the founder of the most successful record label in the history of Portugal. His true calling is the solution of meaningful problems from a design, engineering and systems perspective. After meeting model Lily Cole who was working on a gift economy app called Impossible, together they decided that the Impossible brand could be so much more than one product. They now describe Impossible as an innovation agency, where they aim to create impactful solutions and enact positive change in the world using their own ‘planet centric design’ methodology. Their current projects include: Fairphone – an ethical smartphone; Bond Touch – wearable tech that connects loved ones; Navify – a cancer diagnostic dashboard; and Wikitribune – a crowdsourced news publication designed to combat fake news in collaboration with Wikipedia founder, Jimmy Wales. Enjoy!