“Intel Inside” and other sonic branding brilliance

We are constantly exposed to sonic branding in television, radio, and web commercials. We deconstruct some of the most impactful audio logos in history and explain how the brain interprets them. Featuring Scott Simonelli, CEO of Veritonic and Walter Werzowa, founder of Musikvergnuegen.   Twenty Thousand Hertz is hosted by Dallas Taylor and produced out of the studios of Defacto Sound.  Follow Dallas on Instagram, TikTok, YouTube and LinkedIn. Join our community on Reddit and follow us on Facebook. Consider supporting the show at donate.20k.org  Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/sonicbranding Learn more about your ad choices. Visit megaphone.fm/adchoices