SE4 EP15: Facebook Ads: Scaling Campaign Budget Optimization - CBO Campaigns

A follow on from yesterday's episode about Campaign Budget Optimized (CBO) campaigns.

Here are a few pointers as to how you scale your CBO campaigns:

If your base CBO campaign is delivering +3X ROAS and target CPA, you can increase your CBO campaign by 100-500% You could duplicate your CBO campaign Use 3-5 day history cycles for scaling Double or duplicate decent performing CBO campaigns every 3 days Try to start your new budget CBO campaign by midnight or early in the day Use automation to pause poor performing AdSets Consolidate budget if you do not have much to spend Top of Funnel CBO campaigns will drive mid and bottom funnel activity - Feed the Top of Funnel CBO Remember that Scaling is about mindset. ------------ Sections in Depesh’s 7-Figure BPM Method for Facebook Ads course cover CBO scaling in detail.   Here is where to get his course: http://bit.ly/2uy1gQQ Remember that it is open until April 2nd, 2019  and then closes.  

 

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Klaviyo 

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