Cold Call

Honda Created a Civic for Very Light Jets: How High Will it Fly?

After thirty years of research and development, the HondaJet is now the top selling jet in the very light jet segment of the market. Harvard Business School professor Gary Pisano discusses how Honda Aircraft Corporation CEO Michimasa Fujino brings the jet to life, and must now decide on ways to grow the business.

Cold Call distills Harvard Business School's legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they've written and the lessons they impart.