The Marketing Wrap 7: Snapchat fights back! Huge first partner summit with many new products Announced!

 For 2.5 years, Snapchat  tried to take the high road versus Facebook, with Spiegel claiming “Our values are hard to copy.” 

That inaction allowed Zuckerberg to accrue more than 1 BILLION daily Stories users across Instagram, WhatsApp and Facebook compared to Snapchat’s 186 million total daily users. 

BUT! They have finally fought back! Tune in as we break it down!