EP 30 - Tess Davis - Building Brand Awareness and Avoiding Common Launching Problems

Branding increases the value of a company and makes acquiring new customers a whole lot easier. On today’s episode, Steve introduces us to Tess Davis, Co-Owner of RGT Marketing. Tess is an industry expert on building brands and helping E-commerce entrepreneurs expand their brand and reach. Here are more key points on today’s episode: How RGT Marketing helps E-Commerce with their marketing and branding needs. Why brand awareness is crucial to your business, whether you are selling on Amazon or across multiple channels. How rebate management works. And the common problems most sellers encounter when launching a product. So listen to today’s episode and find out how you too can build a better brand for your business. Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 1:34 (Steve introduces Tess Davis, President and Co-Owner of RGT Marketing.) Steve: You are listening to episode number 30 of the Awesomers podcast, that's episode number 30. And you can find the show notes and details at Awesomers.com/30, that's Awesomers.com/30 as always. By the way, that's a secret code. Now today my special guest is Tess Davis, and Tess brings 20 years of experience in sales marketing and customer relations to RGT Marketing while her husband says she should run for mayor. She prefers to indulge her passion for helping entrepreneurs build their brands. She and her partner Renee have countless examples demonstrating success on Amazon and are expanding their influence to other platforms including Walmart.com, eBay and Jet.com. Tess and her husband enjoy living in the Tampa Bay area of Sunny Florida while they are waiting for their adult children to move out and give them grandkids. Sounds like there's quite an agenda there. Now one of the things that I love about Tess and Renee's company RGT, is that they are all about helping entrepreneurs build a brand. And building a brand is something that as I'd like to say feels long-term equity. So what sales channel you sell on if you are interested in learning how to build a brand and how to generate awareness and kind of get good positive experiences in the marketplace with your new products. This is an episode you should be paying close attention to. Okay Awesomers, we're back again Steve Simonson here bring you another podcast. And today I'm joined by special guest Tess Davis. How are you Tess? Tess: Hi Steve. Nice to be here.