EP 26 - Steve Simonson - The Importance of Finding Your Why

Your personal why is what gives you motivation. It really is an extraordinary opportunity for you to find yourself empowered to go on and take on the world. For today’s Awesomer Insights episode, Steve talks about the importance of finding out your personal whys. Here are more gold nuggets on today’s episode: What you need to establish your personal why. The different phases of building a company and why knowing your whys can help you make decisions that are aligned to your goals. Why you need to write your own eulogy and think about how you want to be remembered and more. So put on your headphones and be inspired to take action in knowing your personal why. Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 1.15 (Steve introduces today’s topic - establishing your personal why.) Steve: Welcome again to the Awesomers.com podcast everybody. My name is Steve Simonson and I'm thrilled to have you with us today today we are going to talk about one of my favorite topics and that is the idea of establishing your personal why. Now there's been recent discussion the past couple years by an author. Turns out he's a great author and thought leader named Simon Sinek and he talks about finding your why and that book is a great book and we'll probably talk about it later on a an episode of our book of the week but that's more about finding a company why and why a brand should exist and what a brand stands for. And what I'd like to talk to you today about is the idea that you need to understand your own personal why. Why are you doing this, well you know whatever it is you do, why are you doing it? And what's the point of it and it goes far beyond the day-to-day I need to put food on the table or my kids need a new pair of shoes. It's really about what drives your fulfillment and your satisfaction in the long run and I can't stress this enough. So you're listening to episode number 26 of the Awesomers.com podcast you as always can go to Awesomers.com/26 to find the show notes and details. That's Awesomers.com/26 so as we embark on this journey today talking about the mission of finding a person why, I want to really articulate why I believe it's important when you understand your why and the why really should be broken down into two or three sentences that really resonate. And I'll come back and we'll talk about that later as I go through some of the process but today we're going to talk about that exact process and we're going to give you some of the tips and hints and on the show notes pages, we'll probably even give you a worksheet to kind of help you work through it as well. I truly believe in this process. It is really important and it doesn't matter whether you