EP 02 - Danny McMillan - Amazon Marketplace Optimization and 3 Business Models to Avoid Risk

Find out how you can successfully validate your business in as little as a three-day period, before even launching and raising capital. In this episode, Danny McMillan explains how he went from a struggling student with learning difficulties to an Amazon FBA expert and a serial entrepreneur. Here are more awesome gold nuggets about today’s episode: How Danny overcame lightning bolts and adversity and used them as an opportunity to reset his life. Why a steely determination is one of the most effective tools in the learning process. The right questions you need to ask to validate your business before doing anything else. And why Danny focuses on three different business models to avoid risks. Stay awesome and listen below to hear how you too can take charge in transforming your life and validating you business model. SHOW TRANSCRIPT Steve: Everybody today on the Awesomer’s podcast we're gonna talk with Danny McMillan. Here's a little bit about Danny's background: Danny's an international speaker on Amazon marketing and optimization and he's an active ecommerce seller in the USA and in Europe. Danny has an open collaboration and sharing at its core with a drive to dismantle, optimize and share his deep learning, analysis, research and even his trainwrecks with peers and the community at large so that you don't have to experience the same pain. He's a survivor of the former music industry and a start-up serial entrepreneur without a doubt. For the last couple of years he's been focused on Amazon FBA. He's appeared on numerous podcasts including his own Seller Sessions which is the number one podcast for advanced Amazon sellers and he contributes to the industry Bible webretailer.com. Danny's been a guest speaker at all kinds venues across the world including the Smart China Sourcing Summit, the European Private Label Summit, the Private Label World Summit, The Great Escape and ZCon and so many more. I am thrilled to have Danny McMillan with me today. SPONSOR ADVERTISEMENT Steve: Okay everybody, welcome back to Awesomers. It's great to be back and today we have a special guest, Danny McMillan. How are you Danny? Danny: I'm good. Thank you for having me. Steve: It's certainly a pleasure to have you and I couldn't help from the accent to notice that that doesn't sound American. Where are you from Danny? Danny: I'm based just outside of London but I’m originally born in London. Steve: Okay, fair enough. and so I know you and and I already know that you're Awesomer but help our audience understand kind of what you do in your day to day world. What do you spend your time doing mostly? Danny: Okay. My life is split into various different areas though my day starts with Asia into the UK into the US. I run three businesses. One’s an Amazon product business where we’re in Home Kitchen and in Topicals. I’ve also got an agency with my partner Ellis who is the guy behind Jungle Scout. We’ve got a PPC service agency that does automation. It’s managed accounts as well. We can do international page like multilingual PPC and we mainly manage large accounts. I also got a service business as well which is in the construction industry. I also host Seller Sessions which we publish three times a week and I also do public speaking on all things Amazon. Steve: So basically what you're saying is you only work in about half time. That’s a pretty light scheduled there, very impressive. Knowing how many pots you’re hands are stirring at one time, plates you’re spinning - whatever metaphor you prefer, do you find it rewarding to you or stressful to you? Danny: No, I love every minute of it. I enjoy what i do. If I didn’t like it, I’d have to get it removed from my life. I got to that age, I’m 42 now. I want to enjoy my life. This is going to be stressful from time to time but if you are passionate about what you do, that’s what gets you up in the mornings.